We are looking for a Senior Media Executive to join our team in Cairo, supporting the planning and execution of integrated media campaigns with a strong focus on offline media channels, particularly TV and broadcast environments.
This role will work closely with the Media Manager and internal teams to ensure campaigns are delivered effectively and contribute to achieving client business objectives.
Key Responsibilities- Support the development and execution of integrated media plans, with primary responsibility for offline channels such as TV and radio.
- Assist in translating client objectives into effective media strategies and channel allocations.
- Manage the implementation, monitoring, and optimization of campaigns to ensure accurate delivery and efficiency.
- Coordinate with media owners and suppliers to secure competitive rates, placements, and added-value opportunities.
- Contribute to campaign reporting and post-campaign analysis, identifying insights and recommendations.
- Monitor market trends, competitor activity, and media developments to inform planning decisions.
- Work closely with digital, strategy, and client servicing teams to ensure integrated campaign delivery.
- Maintain a strong understanding of the client's business, category dynamics, and media landscape.
Requirements- 24 years of experience in media planning or buying, preferably within a media agency.
- Strong understanding of broadcast media planning metrics such as reach, frequency, and GRPs.
- Good understanding of digital media and cross-channel campaign integration.
- Strong analytical and organizational skills with attention to detail.
- Proficiency in Excel and PowerPoint.
- Experience working with media owners and broadcasters is a plus.
