Sr. Product Manager

Job Description

Working at Abbott

At Abbott, you can do work that matters, grow and learn, care for yourself and your family, be your True self, and live a full life. You will have access to career development opportunities within a global organization committed to improving lives through innovative healthcare solutions.

The Opportunity

The Senior Product Manager - Biologics & Biosimilars is accountable for the commercial strategy, launch readiness, in-market performance, and lifecycle management of Abbott's biologics and biosimilars portfolio in Egypt. The role translates regional and global direction into focused local strategies that reflect the Egyptian healthcare ecosystem, institutional landscape, tender dynamics, and patient-access needs.

Reporting to the Head of Marketing, Egypt, the role serves as the local commercial integrator for the portfolio and leads cross-functional execution across Sales, Medical Affairs, Market Access, Regulatory Affairs, Supply Chain, Finance, Commercial Excellence, and Legal/Compliance. Success requires strong strategic marketing capability, disciplined execution, sound business judgment, and the ability to influence stakeholders without direct authority.

Primary Job Responsibilities

1. Portfolio Strategy & Brand Planning

u00B7 Develop and execute annual and multi-year strategies for the biologics and biosimilars portfolio, aligned with Egypt affiliate priorities and relevant regional and global direction.

u00B7 Define clear brand positioning, value propositions, customer priorities, competitive response, and critical success factors for each portfolio asset.

u00B7 Translate strategy into integrated tactical plans with clear deliverables, owners, timelines, budgets, and performance indicators.

u00B7 Identify growth opportunities across the private, institutional, reimbursement, and tender segments while balancing revenue, profitability, access, and supply considerations.

u00B7 Lead portfolio lifecycle planning, indication and segment prioritization, and scenario development to strengthen sustainable long-term performance.

2. Launch Readiness & Execution Excellence

u00B7 Act as the local commercial lead for new biologic and biosimilar launches, ensuring end-to-end readiness across commercial, medical, market access, regulatory, supply, and financial workstreams.

u00B7 Build and maintain integrated launch plans, governance routines, milestone trackers, risk logs, and mitigation actions.

u00B7 Lead pre-launch market shaping, stakeholder mapping, customer education planning, field-force readiness, channel strategy, and post-launch acceleration plans.

u00B7 Ensure promotional and educational materials are developed, reviewed, approved, and deployed in line with local regulations and company policies.

u00B7 Monitor launch KPIs, adoption barriers, customer feedback, and competitor responses, and promptly adjust plans to improve uptake and execution quality.

3. Market Insights, Analytics & Forecasting

u00B7 Continuously assess market size, treatment pathways, customer needs, access barriers, competitor activity, price dynamics, tender outcomes, and biosimilar adoption drivers.

u00B7 Generate actionable insights through market research, secondary data, field-force feedback, advisory interactions, and customer engagement.

u00B7 Develop evidence-based segmentation, targeting, and channel strategies for priority physicians, institutions, payers, pharmacists, and decision-makers.

u00B7 Own robust demand and financial forecasts, including assumptions, scenarios, risks, opportunities, and alignment with Finance and Supply Chain.

u00B7 Track brand and portfolio performance against agreed objectives and recommend corrective actions based on data and business insight.

4. Customer, KOL & Institutional Engagement

u00B7 Build and maintain credible relationships with relevant key opinion leaders, specialists, scientific societies, institutional stakeholders, payers, and healthcare decision-makers across Egypt.

u00B7 Partner with Medical Affairs and Market Access to develop compliant scientific, educational, and value-based engagement plans that strengthen confidence in biologics and biosimilars.

u00B7 Support stakeholder initiatives that improve understanding of biosimilar evidence, appropriate use, and patient-access opportunities.

u00B7 Ensure external engagement is purposeful, insight-led, compliant, and linked to defined strategic objectives.

5. Cross-Functional Leadership & Stakeholder Management

u00B7 Lead cross-functional teams without direct reporting authority, creating shared priorities, transparent governance, and accountability for delivery.

u00B7 Collaborate closely with Sales, Medical Affairs, Market Access, Regulatory Affairs, Supply Chain, Finance, Commercial Excellence, and Legal/Compliance.

u00B7 Align local execution with regional and global stakeholders while ensuring plans remain relevant to Egyptian market realities.

u00B7 Communicate progress, insights, decisions, risks, and resourcing needs clearly and in a timely manner to affiliate leadership and key stakeholders.

u00B7 Facilitate effective launch reviews, business reviews, and decision-making forums for the portfolio.

6. Financial, Demand & Performance Management

u00B7 Develop and manage the annual marketing budget, ensuring disciplined investment, accurate phasing, and compliance with financial controls.

u00B7 Prioritize resources based on strategic value, expected business impact, patient-access needs, and return on investment.

u00B7 Partner with Finance and Supply Chain on demand planning, inventory management, supply risks, and forecast accuracy.

u00B7 Create practical performance dashboards covering sales, market share, execution, access, launch milestones, and leading indicators.

u00B7 Identify performance gaps early and lead focused recovery or acceleration plans.

7. Compliance & Operational Excellence

u00B7 Ensure all activities comply with applicable Egyptian regulations, company policies, industry codes, and promotional review requirements.

u00B7 Maintain high standards of documentation, governance, vendor management, and budget stewardship.

u00B7 Promote a culture of integrity, patient focus, continuous improvement, and responsible business conduct.

Education & Experience

Minimum education

u00B7 Bachelor's degree in Pharmacy, Medicine, Life Sciences, Business Administration, or a related discipline.

u00B7 MBA, marketing qualification, or relevant postgraduate degree is preferred.

Required experience

u00B7 Minimum 5 years of pharmaceutical commercial or marketing experience, including at least 3 years in product or brand management.

u00B7 Minimum 2 years of Experience in biologics and/or biosimilars in Egypt market, with a strong understanding of the wider specialty-care market.

u00B7 Proven experience in product launch planning and execution, ideally within oncology, immunology, rheumatology, gastroenterology, or another relevant specialty area.

u00B7 Strong understanding of the Egyptian pharmaceutical market, including the institutional sector, tender environment, access pathways, and key healthcare stakeholders.

u00B7 Experience leading cross-functional projects in a matrix organization and delivering through influence.

Core Competencies

Commercial & strategic capability

Leadership & ways of working

u2022 Strategic brand and portfolio planning

u2022 Biosimilar and biologic market understanding

u2022 Launch excellence and lifecycle management

u2022 Market insight, segmentation, and competitive analysis

u2022 Forecasting, financial acumen, and ROI orientation

u2022 Institutional, tender, and access understanding

u2022 Cross-functional leadership and influence

u2022 Stakeholder and KOL management

u2022 Clear communication and executive presence

u2022 Ownership, accountability, and results orientation

u2022 Learning agility, adaptability, and sound judgment

u2022 Collaboration, integrity, and compliance mindset

Language & Digital Proficiency

u00B7 Fluent English and Arabic communication skills, written and spoken.

u00B7 Advanced proficiency in Microsoft Office, particularly PowerPoint and Excel familiarity with pharmaceutical market data, CRM, and business-intelligence tools is preferred.

Measures of Success

u00B7 Delivery of portfolio revenue, market-share, profitability, and access objectives.

u00B7 On-time, high-quality launch readiness and achievement of post-launch adoption milestones.

u00B7 Forecast accuracy, supply continuity, and effective budget management.

u00B7 Quality and impact of brand plans, customer engagement, and strategic execution.

u00B7 Cross-functional alignment, stakeholder confidence, and timely mitigation of business risks.

u00B7 Full compliance with company policies, local regulations, and ethical standards.