Sr. Sales Engineer - Power Generation & Generator System

We are a UAE-based engineering and trading company introducing a leading European generator and power solutions brand to the UAE market. Portfolio includes diesel generator sets, synchronization systems, hybrid power solutions, microgrid technologies, and critical power applications serving infrastructure, oil & gas, utilities, healthcare, data centers, and industrial sectors.

Qualifications & Requirements:

• Bachelor's degree in Engineering, Business, or related field.
• 5–10 years of sales experience in generator sets, power generation, critical power systems to ADNOC projects, utilities, healthcare facilities, data centers, or infrastructure developments.
• Proven track record of achieving sales targets in the UAE market.
• Strong network within EPC contractors, consultants, oil & gas companies, utilities, data centers, or government sectors.
• Experience with diesel generators, synchronization systems, ATS panels, power distribution, or hybrid energy solutions.
• Strong commercial, negotiation, and presentation skills.
• UAE driving license is mandatory.
• Excellent English communication skills; Arabic is an advantage.
• Location: Abu Dhabi, UAE

Key Responsibilities:

• Develop and execute sales strategies to achieve revenue and market-share targets.
• Identify and develop business opportunities across UAE government, semi-government, EPC, infrastructure, oil & gas, healthcare, data center, and industrial sectors.
• Build relationships with consultants, contractors, developers, facility owners, and end users.
• Generate and manage a strong sales pipeline for generator and power solution projects.
• Prepare technical and commercial proposals in coordination with engineering and procurement teams.
• Lead negotiations and close contracts with key accounts.
• Participate in tender submissions and prequalification processes.
• Develop channel partners and strategic alliances where required.
• Monitor market trends, competitor activities, and customer requirements.
• Coordinate with the manufacturer regarding technical support, pricing, product development, and project opportunities.

Represent the company at industry exhibitions, conferences, and networking events.