Sr. Trade Marketing Specialist ( Food Industry )

AWA Group FMCG, Food Industries.

We are hiring #Senior_Trade_Marketing_Specialist to join our team

Location: Sheraton, Heliopolis, Cairo.

Full time contract

Key Responsibilities

Develop and implement annual trade marketing plans aligned with brand and sales objectives.

Design and execute promotional campaigns, in-store activations, sampling programs, and merchandising solutions.

Manage trade marketing budget and optimize spend for maximum ROl.

Coordinate with sales teams to tailor activities per channel (modern trade, traditional trade, horeca, wholesalers).

Channel & Customer Management

Create customized trade programs for key accounts and retail partners.

Support sales team with trade decks, promotional materials, and product presentations.

Negotiate with retailers/distributors for visibility and in-store space.

Ensure brand guidelines are implemented across all touchpoints in trade.

Develop and manage Point of Sale Materials (POSM) and ensure timely distribution.

Conduct regular market visits to assess execution, shelf share, and product visibility.

Cross-functional Collaboration

Work closely with Marketing, Sales, and Supply Chain to ensure product availability and alignment of campaigns.

Partner with agencies and suppliers for creative development and production of trade assets.

Key Requirements

Education: Bachelor's degree in Marketing, Business Administration, or related field.

Experience: +4 years of trade marketing experience in FMCG (food is a MUST).

Knowledge: Strong understanding of FMCG channels, shopper behavior, and retail landscape.

Skills:

Excellent analytical and negotiation skills.

Strong project management and execution ability.

Proficiency in MS Office (Excel, PowerPoint) and data analysis.

Strong communication and presentation skills.