Job Description

About the Role

We are seeking an experienced and commercially driven Store Manager to lead our flagship boutique at Dubai Mall, representing a distinguished Emirati niche perfume brand. The ideal candidate will have a strong background in luxury retail, preferably within fine fragrances, niche perfumery, or premium beauty, with a passion for delivering exceptional customer experiences and building lasting client relationships.

This role requires a hands-on retail leader who can drive sales, develop a high-performing team, maintain impeccable boutique standards, and translate the brand's heritage, craftsmanship, and distinctive fragrance identity into an exceptional luxury shopping experience.

Key Responsibilities

1. Sales & Commercial Performance

Drive store revenue, achieve sales targets, and maximise conversion rates and average transaction value.
Monitor key performance indicators, including sales per square foot, average basket size, units per transaction, and individual sales performance.
Develop and implement strategies to increase sales through fragrance discovery, personalised recommendations, cross-selling, and premium gifting.
Analyse sales trends, customer preferences, and product performance to identify opportunities for growth.
Support the launch of new collections, exclusive fragrances, seasonal campaigns, and promotional activities while protecting the brand's luxury positioning.

2. Luxury Customer Experience & Clienteling

Deliver a personalised, high-touch shopping experience aligned with the expectations of luxury clientele at Dubai Mall.
Build and maintain relationships with high-net-worth individuals, VIP clients, tourists, and fragrance enthusiasts.
Lead clienteling initiatives, including customer profiling, follow-ups, personalised recommendations, private consultations, and exclusive product previews.
Ensure the team can confidently communicate fragrance notes, compositions, ingredients, layering techniques, longevity, and the inspiration behind each collection.
Handle customer concerns and service recovery professionally, ensuring every interaction reflects the brand's values and standards.
Cultivate an atmosphere of exclusivity, cultural sensitivity, and genuine hospitality.

3. Team Leadership & Development

Recruit, coach, motivate, and develop a team of fragrance consultants and sales associates.
Set individual sales objectives and conduct regular performance reviews and coaching sessions.
Deliver ongoing training on fragrance knowledge, luxury selling techniques, clienteling, and customer engagement.
Build a service-oriented, accountable, and high-performing team culture.
Manage staff scheduling, attendance, productivity, and floor coverage in line with Dubai Mall trading hours and business requirements.

4. Boutique Operations & Visual Merchandising

Oversee daily store operations, opening and closing procedures, cash handling, and compliance with company policies.
Maintain impeccable standards of boutique presentation, fragrance displays, product testers, packaging, and visual merchandising.
Ensure stock accuracy, inventory availability, replenishment, and adherence to stock control procedures.
Coordinate stock counts, investigate discrepancies, and minimise shrinkage and product loss.
Ensure all products are presented according to brand guidelines, with particular attention to premium packaging and the overall sensory experience.
Maintain compliance with mall regulations, health and safety requirements, and internal operational standards.

5. Brand Representation & Reporting

Represent the brand as an ambassador of Emirati fragrance heritage, craftsmanship, and contemporary luxury.
Ensure the boutique consistently reflects the brand's identity, storytelling, and positioning.
Prepare daily, weekly, and monthly sales reports, analysing performance against targets and identifying corrective actions.
Collaborate with the retail management, merchandising, marketing, and operations teams to support commercial objectives.
Monitor competitor activity, emerging fragrance trends, and customer feedback to recommend improvements.

Requirements & Qualifications

Bachelor's degree or relevant professional qualification in Business, Retail Management, or a related field is preferred.
Minimum 5–7 years of retail experience, including at least 2–3 years in a Store Manager or comparable leadership position.
Proven experience in luxury retail, preferably niche perfumery, fine fragrances, premium beauty, or high-end lifestyle brands.
Demonstrated success in achieving sales targets, managing KPIs, and developing high-performing retail teams.
Strong knowledge of luxury clienteling, VIP relationship management, and consultative selling.
Excellent communication, interpersonal, leadership, and problem-solving skills.
Strong commercial acumen and the ability to interpret sales data and translate insights into action.
Professional presentation and a genuine passion for fragrances, luxury service, and product storytelling.
Flexibility to work mall trading hours, including weekends and public holidays.

Preferred: Experience serving GCC and international luxury clientele, familiarity with Emirati and Arabian perfumery, and proficiency in Arabic and English. Additional languages are an advantage.

Key Performance Indicators (KPIs)

Achievement of monthly and annual sales targets.
Conversion rate and average transaction value.
Average basket size and units per transaction.
Individual team productivity and sales target achievement.
VIP client retention, repeat purchase rate, and clienteling engagement.
Customer satisfaction and service quality.
Stock accuracy, shrinkage control, and inventory availability.
Compliance with boutique presentation and operational standards.

Ideal Candidate Profile

The ideal candidate is a confident, polished, and commercially minded luxury retail professional who combines strong sales leadership with a genuine appreciation for niche perfumery. They understand that selling luxury fragrance is about more than the product—it is about storytelling, discovery, personal connection, and creating a memorable experience that encourages customers to return.

They will bring the maturity to serve discerning VIP clientele, the energy to lead a flagship team in a high-traffic luxury retail environment, and the commercial discipline to grow the business while preserving the exclusivity and prestige of an Emirati perfume house.