We're looking for aChannel Strategic Marketing Managerto execute our to-and-through partner-led growth in the Middle East. This role combines strategic planning with hands-on partner marketing execution defining GTM programs and working closely with in-region subject-matter experts to deliver localized, compliance-driven messaging and co-branded assets. With an AI-first approach, you'll also use generative AI tools to accelerate brainstorming, campaign planning, and content creation. Your work will enable partners to build trust, generate demand, and accelerate pipeline in markets where native-language, culturally relevant campaigns are key.
What You'll Do
- Strategic GTM Planning
- Define and iterate a Middle East channel go-to-market strategy that balances centralized vision with country-specific nuances
- Support segmentation and help prioritize partners by market influence, solution fit, and readiness to co-invest in demand generation.
- Tactical Execution & Partner Enablement
- Develop and manage partner marketing programs: co-branded collateral, localized whitepapers (e.g., data sovereignty guides), targeted campaigns, ABM activities.
- Coordinate regional-to-global marketing operations (events, digital campaigns, outbound) alongside regional partner teams to ensure seamless execution.
- Regional SME Management
- Organize and manage in-region subject-matter contract expert(s) to create compliance-centric thoughtleadership: GDPR impact explainers, Schrems II workshops, local certification guides, etc.
- Ensure all content resonates with cultural and regulatory expectations, driving credibility and demand.
- Joint Pipeline & PerformanceTracking
- Orchestrate joint sales and marketing initiatives with partners, from planning through deal closure.
- Define KPIs (pipeline growth, deal velocity, partner activation rates) and implement dashboards and regular business reviews.
- Ad Hoc Field Event Support
- Provide occasional support forfield-led events such as industry trade shows, including localized content development, compliance-focused messaging, and technical resource coordination.
What You'll Bring
- 5+ years in channel marketing or partner-led GTM roles, preferably in cybersecurity, compliance, or enterprise SaaS.
- Proven track record balancing strategic planning with tactical campaign management.
- Deep understanding of Middle Eastern regulatory frameworks.
- Experience working with regional teams and external agencies to produce localized, co-branded assets.
- Strong project management skills and comfort with marketing tools
- Strong understanding of leveraging Generative AI systems and tools to support efforts.
Skills & Attributes
- AI-First Approach:Thorough understanding of the value of generative AI tools and their ability to drive value and swift execution to and through the channel for GTM motions.
- Strategic Thinker & Doer:Equally at home defining high-level plans and rolling up your sleeves to execute webinars or review copy.
- Partner-First Mindset:Passionate about enabling partners to sell and market collaboratively, recognizing their role astrusted local authorities.
- Cross-Cultural Communicator:Fluent in English; additional European languages a plus. Skilled at adapting tone, messaging, and format to diverse audiences.
- Analytical &Results-Oriented:Data-driven approach to pipeline growth, ROI measurement, andcontinuous optimization.
- Collaborative Leader:Proven ability to guide SMEs, align global and local teams, and influence without direct authority.
