- Creative Strategy, Content Creation and Marketing Campaigns
- Collaborates with the Talent Marketing team on creative content development to ensure all INDIA Talent Marketing campaigns and deliverables are aligned with our overall brand strategy. This includes developing compelling creative briefs, building or editing social media templates, video creation and developing internal communications tactics, etc
- Identifies and curates employee stories in India that contribute to bringing to life our Tech Talent Brand. This includes developing the campaign strategy and implementing stories internally and externally in close partnership with members of the Talent Marketing team via the careers site, social media, recruiter training, external job platforms, internal presentations and events, LinkedIn articles, etc.
- Leads and manages an India Talent Marketing video content strategy and production that showcases the Cisconian experience. This requires agency management and strong internal partnership with Marketing.
- Develops and deploys India targeted paid media campaigns ( optimized for all of our digital touchpoints) to create awareness and build positive perception of Cisco as an employer with our critical external audiences.
- Supports the web development team with ongoing insights and learnings to up level and optimize Cisco s career site content focused on India, including the development of new content , regular content updates, design recommendations, and where and how we display employee stories.
Strategic Internal Branding, Activation and Employee Enablement
- Working across Cisco s 3P stakeholders in India to activate Cisco s talent brand, which includes creating toolkits of marketing assets and templates designed to enable internal stakeholders (across all client segments) to attract and retain talent segmented across critical talent groups.
- Builds Hiring Manager, Recruiter and employee onboarding and training programs that showcase the Tech Talent Brand with the goal of adoption and amplification including developing new, comprehensive Talent Marketing training for recruiters .
- Identifies opportunities and develops effective communications that activates Talent Brand across internal channels with specific employee audiences at scale
Minimum Qualifications:
- Bachelors degree in Marketing , Business Administration, or a related field.
- At least 8 - 10 years of experience in marketing or a related field.
- Proven track record in developing and executing successful marketing strategies.
Preferred Qualifications:
- Expertise in content marketing, social media, paid media, and web development.
- Analytical skills to interpret marketing data and metrics.
- Strong organizational and project management skills.
Role: Marketing Manager
Industry Type: IT Services & Consulting
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Marketing
Education
UG: Any Graduate
PG: Any Postgraduate
