Job Title: Technical PR & Media Executive (PC Hardware & Components)
Location: UAE
Reporting to: Strategic Alliances and Partnerships Lead
Experience Level: 24 years
Role Purpose
We are looking for a PC hardware enthusiast who wants to grow into a strong Technical PR professional. This role focuses on managing relationships with tech media and product reviewers while ensuring accurate, credible, and performance-driven coverage of hardware products.
Deep expertise is not required on day one, but genuine enthusiasm for computer hardware, curiosity, and a strong desire to learn and improve are essential.
Key Responsibilities
- Build and manage relationships with tech media and product reviewers
- Support technical briefings, product deep dives, and reviewer Q&A
- Plan and manage product review and seeding programs
- Coordinate review sample logistics and tracking
- Draft, localize, and distribute press releases
- Support embargoed launches and coordinated media coverage
- Own PR execution and HQ deliverables for: Components, Non-Gaming Monitors (ZenScreen/ProArt), WLAN, Mini PC/NUC
- Coordinate with a B2B PR agency on commercial product lines
- Track coverage, sentiment, and reviewer feedback and provide insights
Who We're Looking For
- Strong interest in PC hardware (CPUs, GPUs, performance, specs, benchmarks)
- Curiosity, ambition, and a willingness to continuously learn
- Self-driven with a strong ownership mindset
- 24 years experience in PR, tech media, content, or related roles
- Hands-on PC experience (builds, tuning, modding) is a plus
- Language: Professional working proficiency in English is required. Arabic is a strong plus.
Success Looks Like
- Reviewers trust and enjoy working with you
- Coverage is accurate, timely, and credible
- You continuously deepen your technical understanding
- You proactively improve processes and outcomes
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