Role Overview
As the Technical Product Owner within the PMO, you will lead delivery of Digital Experience Platforms (DXP) initiatives, including websites, portals, and customer-facing digital channels—often underpinned by CMS/DXP ecosystems and integrated MarTech capabilities. You will work closely with Business Analysts, UX/UI teams, Scrum Masters, and engineering teams to translate business needs into build-ready requirements, drive backlog priorities, and ensure high-quality digital experiences are delivered predictably.
A strong plus: experience delivering digital programs for Destination / mixed-use destination entities (tourism, culture & heritage, events, retail, hospitality, real estate), often involving complex stakeholder ecosystems and high-visibility public platforms.
Key Responsibilities
Product Vision & Roadmap
- Define and communicate a clear product vision for DXP and digital experience products.
- Develop and maintain product roadmaps aligned with business goals, customer journeys, and delivery milestones.
Backlog Ownership & Prioritization
- Translate business requirements into epics, features, and user stories in collaboration with Business Analysts.
- Own backlog prioritization based on value, dependencies, risk, and delivery feasibility.
- Ensure backlog readiness with clear acceptance criteria and dependencies resolved.
Digital Experience Delivery (DXP / Websites / Portals)
- Lead delivery of DXP-driven websites, portals, and digital platforms, ensuring functional, content, and experience requirements are clearly defined.
- Collaborate with UX/UI and content stakeholders to ensure usability, accessibility, and engagement goals are met.
- Drive alignment between platform capabilities (templates/components, personalization, search) and business experience requirements.
Agile Execution
- Partner with the Scrum Master to plan sprints, define sprint goals, and support predictable delivery.
- Actively participate in sprint ceremonies, refinements, reviews, and retrospectives.
Technical & Stakeholder Alignment
- Serve as the primary bridge between business stakeholders, PMO, and technical delivery teams.
- Manage cross-team dependencies (UX, content, development, QA, DevOps, integrations).
- Communicate scope, priorities, trade-offs, and progress clearly and proactively.
Quality, UAT & Release
- Define and validate acceptance criteria; ensure solutions meet functional and non-functional expectations.
- Support UAT planning, execution, defect triage, and release sign-off.
- Contribute to release readiness, documentation, and go-live activities.
Continuous Improvement
- Promote continuous improvement in product practices, backlog hygiene, and delivery flow.
- Use stakeholder feedback and performance metrics to guide product enhancements.
Qualifications
- Bachelor's degree in Computer Science, Information Technology, Business Information Systems, or a related field.
- 3–5 years of experience as a Product Owner or in a similar product role within software/digital delivery environments.
- Strong understanding of the software development lifecycle and Agile/Scrum methodologies.
- Proven ability to translate business needs into epics, features, and user stories.
- Strong stakeholder management and communication skills across business and technical teams.
- Excellent facilitation, analytical, and problem-solving skills.
- Experience using agile delivery tools such as Jira or Azure DevOps.
- Product Owner certifications (CSPO / CSM) are desirable.
- Bilingual Arabic/English preferred; Middle East experience is a plus.
Preferred Experience (Digital)
- Delivery experience across DXP ecosystems, including websites, portals, and customer-facing digital channels with multi-release roadmaps.
- Familiarity with CMS/DXP platforms (e.g., Sitecore, Adobe AEM, Optimizely or similar), including templates/components, authoring workflows, and publishing governance.
- Strong collaboration with UX/UI teams to translate journeys and designs into clear, build-ready requirements.
- Working knowledge of SEO and content workflows, including metadata, redirects, and page templates.
- Understanding of digital analytics and measurement (e.g., GA4 / Adobe Analytics concepts).
- Experience with digital integrations (CRM, identity/SSO, marketing automation, search, forms).
- Awareness of non-functional requirements (performance, accessibility, security, scalability).
- Experience supporting UAT and go-live for digital platforms.
- Strong plus: experience delivering DXP/web platforms for Destination / mixed-use destinations (tourism, culture, events, retail, hospitality, real estate).
Daily Tasks
1. Backlog & Requirement Management (Daily Core)
- Review and refine epics, features, and user stories for DXP initiatives (websites, portals, digital channels).
- Clarify acceptance criteria with UX, BA, and technical leads to ensure stories are build-ready.
- Re-prioritize backlog items based on dependencies, risks, stakeholder inputs, and delivery progress.
- Ensure stories reflect DXP constraints (components, templates, personalization rules, integrations).
2. Team Alignment & Agile Ceremonies
- Attend and actively contribute to daily stand-ups, answering product questions and removing ambiguity.
- Provide immediate clarification to developers and QA on scope, edge cases, and expected behavior.
- Support the Scrum Master in keeping the sprint on track and resolving scope or priority conflicts.
- Participate in backlog grooming/refinement sessions (often daily or near-daily in active sprints).
3. UX, Content & Experience Coordination
- Review UX/UI designs and experience flows to confirm alignment with product intent and DXP capabilities.
- Validate that user journeys, page templates, and components are correctly translated into stories.
- Align with content teams on content readiness, page structures, SEO requirements, and publishing timelines.
- Resolve experience-related tradeoffs (e.g., design intent vs. platform constraints).
4. Stakeholder Communication
- Respond to daily queries from business stakeholders on progress, scope, and upcoming releases.
- Translate business feedback into actionable backlog updates or refinement actions.
- Manage expectations around delivery tradeoffs, sequencing, and dependencies.
- Share daily or ad-hoc updates on risks, blockers, or scope changes.
5. Quality, UAT & Acceptance
- Review completed stories against acceptance criteria before sign-off.
- Support QA and UAT teams by clarifying expected outcomes and business rules.
- Participate in defect triage, deciding priority, severity, and release impact.
- Validate that digital experience quality meets expectations (UX, performance, accessibility where applicable).
6. Platform & Integration Oversight
- Coordinate with technical teams on DXP platform usage (CMS components, personalization, search, integrations).
- Validate integration requirements with external systems (CRM, identity/SSO, analytics, forms).
- Ensure non-functional requirements (performance, security, scalability) are captured and tracked.
- Monitor platform limitations or risks and adjust backlog accordingly.
7. Sprint Review & Release Readiness (Ongoing)
- Prepare and participate in sprint reviews/demos, ensuring business-ready storytelling.
- Validate that delivered functionality aligns with the intended digital experience.
- Support release planning, cutover readiness, and go-live checklists.
- Confirm documentation and release notes are complete for stakeholders.
8. Continuous Improvement & Metrics
- Review product and delivery metrics (velocity, defects, carry-over, UAT feedback).
- Capture lessons learned and feed them into backlog improvements.
- Identify opportunities to streamline DXP delivery, backlog structure, or stakeholder engagement.
9. Destination-Specific (When Applicable)
- Align daily with multiple stakeholders (tourism, culture, events, retail, hospitality) on experience priorities.
- Balance competing experience needs across destination sub-brands and channels.
- Ensure public-facing digital platforms meet high visibility and brand quality standards.
Must Have Skills
Product Ownership & Backlog Management
Ability to own, prioritize, and maintain a high-quality backlog with clear epics, features, user stories, and acceptance criteria.
Digital Experience Platforms (DXP) Understanding
Solid understanding of how DXP/CMS platforms work (components, templates, content models, publishing workflows).
Website & Digital Platform Delivery
Hands-on experience delivering websites, portals, or customer-facing digital platforms in an agile environment.
Agile & Scrum Execution
Strong working knowledge of Agile/Scrum ceremonies, sprint planning, refinement, reviews, and iterative delivery.
UX & Customer Journey Thinking
Ability to translate user journeys, wireframes, and designs into build-ready requirements while preserving experience intent.
Stakeholder Management & Communication
Proven ability to work with business stakeholders, manage expectations, and communicate scope, priorities, and tradeoffs clearly.
Technical Collaboration
Comfort working closely with developers, architects, QA, and DevOps to clarify requirements, dependencies, and feasibility.
Quality & Acceptance Management
Strong skills in defining acceptance criteria, validating delivered functionality, and supporting UAT and sign-off.
Digital Integrations Awareness
Understanding of common digital integrations (analytics, CRM, identity/SSO, forms, search, marketing tools).
Delivery Tools Proficiency
Hands-on experience with tools such as Jira or Azure DevOps for backlog, sprint, and release tracking.
Nice to Have
· Destination & Mixed-Use Digital Experience Delivery
· CMS/DXP Platform Specialization (e.g., Sitecore, AEM, Optimizely)
· SEO & Content Operations Knowledge
· Digital Analytics & Optimization
· Personalization & Customer Data Platforms (CDP)
· MarTech & Marketing Automation Exposure
· Accessibility & Performance Optimization Awareness
· Multi-Stakeholder / Giga-Project Experience
· Middle East / Vision 2030 Digital Programs
· Product Owner Certifications (CSPO / CSM)
