Tourism Market Research and Sales Specialist

GENERAL INFORMATION

Job Title: Tourist Market Research and Sales Specialist

Function: Commercial

Department: Marketing

Section: Marketing

REPORTING AND INTERACTION LINES

Reports to:

• Marketing Manager

Supervises:

N/A

JOB DESCRIPTION

ROLE PURPOSE

The Market Research & Planning Specialist will be responsible for the dedicated product management and strategic planning of HAYAKUM, including:

Managing and monitoring the overall performance of HAYAKUM as a strategic product.

Monitoring sales, revenue, mobility activities, and key commercial KPIs.

Supporting Business Development and identifying new business opportunities and market segments.

Conducting market research, competitor benchmarking, and market analysis.

Preparing regular management reports, dashboards, performance analysis, and business insights.

Developing short-, medium-, and long-term product plans for HAYAKUM.

Developing and supporting HAYAKUM's future marketing and commercial strategy.

Identifying opportunities to improve the product offering, customer experience, brand positioning, and revenue potential.

Developing business cases and recommendations based on market and performance data.

Coordinating with Commercial, Operations, Marketing, Finance, and other relevant stakeholders.

Monitoring market trends and customer needs and translating insights into actionable product plans.

1. Tracking the implementation and effectiveness of HAYAKUM's product and growth initiatives.

JOB REQUIREMENTS

QUALIFICATIONS

Minimum Education Required

• Minimum of a bachelor's degree (marketing / administration) public administration / business administration.
• MBA or Master's in a relevant field is a plus

Professional Certifications Required

• Not Required

EXPERIENCE

Years of experience

• Minimum of 4 - 6 years of relevant experience.

LANGUAGES

Language

Proficiency Level

Advanced

English

COMPETENCIES

Core Competencies

1

Customer Centric: Building strong customer relationships and delivering customer-centric solutions

2

Takes Initiative: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm

3

Accountable: Holding self and others accountable to meet commitments

4

Collaborative: Building partnerships and working collaboratively with others to meet shared objectives

5

Communicative: Developing and delivering effective communications that convey a clear understanding of the unique needs of different audiences

6

Trustworthy: Gaining the confidence and trust of others through honesty, integrity, and authenticity