Trade Marketing Executive

:

•Develop and implement trade marketing strategies and campaigns to enhance brand visibility, product availability, and consumer engagement across various distribution channels, including retailers, wholesalers, and distributors.

•Collaborate closely with the sales team to understand market trends, consumer behavior, and sales targets, ensuring that localized campaigns effectively support these objectives.

•Coordinate and manage promotional campaigns, in-store activations, and product sampling programs to maximize consumer interaction and brand recognition.

•Ensure flawless execution to achieve desired results.

•Continuously monitor and track the performance of trade marketing initiatives. Analyze market trends, competitor activities, and consumer insights to adjust strategies for optimal effectiveness and results.

•Optimize the use of the allocated trade marketing budget, ensuring proper allocation of resources to high-impact activities, and consistently monitor and report on the return on investment (ROI) for trade marketing activities.

•Oversee the creation, management, and execution of the annual marketing calendar, ensuring all campaigns and initiatives are scheduled and aligned with business objectives.

•Manage communication with vendors to ensure Brand objectives deliveries.

•Stock management, and efficient distribution across channels.

•Lead product forecasting efforts to ensure adequate stock levels and prevent stockouts or overstocking, optimizing inventory management for trade marketing activities.

:

•Bachelor's degree in business, Marketing, or a related field.

•Minimum of 1-2 years of experience in trade marketing or sales within the FMCG sector.

•Strong understanding of distribution channels and the FMCG market dynamics.

•Experience in executing in-store marketing activities, promotions, and brand building.

•Must Own a car

•Analytical skills with the ability to track, measure, and report on trade marketing effectiveness.

•Proficient in Microsoft Office (Excel, PowerPoint, Word). Knowledge of marketing software/tools is a plus.

•Strong communication, negotiation, and interpersonal skills.

: -

If you're interested, please apply by sending your resume to:

[Confidential Information]