Job Summary:
We are seeking a proactive and detail-oriented Trade Marketing Executive to support the execution of trade marketing strategies across the UAE. The role focuses on improving brand visibility, driving in-store execution, and supporting sales growth across modern trade channels within the Food & Beverages.
Key Responsibilities:
Trade Marketing & Execution
- Execute trade marketing plans and promotional activities across key retail channels in the UAE.
- Coordinate in-store promotions, displays, POS materials, shelf placement, and planogram implementation.
- Support new product launches, trade campaigns, and seasonal promotions.
- Ensure brand standards and visibility guidelines are consistently followed in stores.
Channel & Sales Support
- Work closely with the sales team to support sales targets and improve retail execution.
- Coordinate with key accounts, and merchandisers and promoters to ensure timely execution of trade programs.
- Assist in negotiating promotional spaces and in-store visibility with retailers.
Market Intelligence & Analysis
- Conduct regular market visits to monitor competitor activities, pricing, promotions, and visibility.
- Track promotion performance, sell-in/sell-out data, and prepare performance reports.
- Provide actionable insights to improve trade marketing effectiveness.
Budget & Reporting
- Assist in managing trade marketing budgets and tracking promotional spend.
- Prepare weekly and monthly reports on trade activities, execution, and ROI.
Qualifications & Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 24 years of trade marketing or sales support experience, preferably in FMCG or Food & Beverages.
- Strong understanding of the UAE retail landscape (Modern Trade)
- Excellent communication and coordination skills.
- Strong analytical and reporting capabilities.
Key Skills & Competencies:
- Trade marketing execution
- Retail & in-store merchandising
- Promotion planning & analysis
- Market intelligence & competitor tracking
- Cross-functional collaboration
- Strong organizational and follow-up skills
