Trade Marketing Manager

About the Company

Baazeem Trading Company is a leading FMCG distribution company in Saudi Arabia, managing a diverse portfolio of consumer brands across multiple sales channels.

About the Role

We are looking for an experienced Trade Marketing Manager to lead the trade marketing strategy and execution for Baazeem Trading Company's private label brands.

The role will focus on driving brand growth, distribution, visibility, and in-store execution while working closely with Sales, Category, and other internal teams to strengthen the performance of our own brands across the Saudi market.

Responsibilities

• Develop and execute trade marketing strategies for the company's private label brands.
• Build annual trade marketing plans aligned with sales and brand growth objectives.
• Develop channel-specific plans across Modern Trade, Traditional Trade, Wholesale, and other relevant channels.
• Plan and execute promotions, trade activities, product launches, and in-store visibility initiatives.
• Drive distribution, availability, visibility, and execution of priority SKUs.
• Develop and implement merchandising standards and Perfect Store guidelines.
• Manage trade marketing budgets and evaluate the ROI of promotional activities.
• Analyze sales performance, market trends, shopper behavior, and competitor activities.
• Identify opportunities to improve brand penetration, market share, and channel performance.
• Work closely with Sales and Category teams on assortment, pricing, promotions, and execution priorities.
• Monitor execution in the market and ensure agreed trade plans are implemented effectively.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of experience in Trade Marketing within FMCG.
• Strong experience in developing and executing trade marketing plans.
• Experience managing private label or company-owned brands is highly preferred.
• Strong understanding of the Saudi FMCG market and key sales channels.

Required Skills

• Strong commercial and analytical skills.
• Strong understanding of shopper and channel dynamics.
• Trade promotion and budget management.
• Strong negotiation and stakeholder management skills.
• Advanced Excel and reporting skills.
• Good command of English.