Job Purpose
Drive incremental sales growth and in-store excellence within the Business Development channel by developing and executing trade marketing strategies. Act as a key link between Sales and Marketing to ensure effective commercialization of brand plans at the point of purchase.
Key Responsibilities
- Develop and execute trade-specific plans including promotions, activations, discounts, and in-store campaigns aligned with sales targets.
- Lead Planogram design and implementation to optimize shelf visibility and category performance.
- Manage Must Stock List (MSL) and support SKU rationalization based on sales performance and channel needs.
- Partner with Sales to strengthen key account relationships and drive achievement of AOP targets.
- Plan and execute trade marketing calendar for Organized Trade and Key Accounts in alignment with corporate marketing plans.
- Support New Product Launches (NPD) by managing pipeline forecasts, recommending pack sizes and price points, and ensuring strong in-store execution.
- Develop and implement loyalty programs and customer activations, ensuring proper tracking and ROI measurement.
- Enhance in-store execution by setting merchandising standards and developing effective POS materials and selling tools.
- Analyze market data including sales performance, pricing, competitor activities, and trade trends, providing actionable insights to management.
- Ensure all promotions are field-ready and aligned with customer requirements in collaboration with Sales and Marketing.
- Lead communication of marketing initiatives to the sales team through sales briefings, tools, and tracking mechanisms.
Skills & Competencies
- Strong commercial and trade marketing acumen
- Strategic thinking with strong analytical capability
- Excellent stakeholder management (Sales, Marketing, Key Accounts)
- Strong execution and project management skills
- Effective communication and presentation skills
Requirements
- Bachelor's degree in Industrial Engineering, Marketing, Business Administration, or related field
- Minimum 8+ years in Trade Marketing / FMCG (Food & Beverage preferred)
- Experience in Organized Trade / Modern Trade is a must
- Strong data analysis and reporting skills
- Fluent in Arabic and English
