Trade Marketing Manager

What You Will Do:

• Channel Strategy Development & Implementation: Collaborate with channel leaders to ensure comprehensive strategy execution across various channels.
• Financial Planning and Oversight: Manage revenue forecasts and marketing/trade expenditure commitments and provide recommendations for market investments and initiatives to close sales gaps.
• Market Insights and Strategic Planning: Collect and synthesize market feedback on new initiatives, product launches, and in-store promotions. Develop cohesive marketing plans that align with regional and local commercial objectives.
• Pricing and Promotional Strategy: Formulate competitive pricing and promotional guidelines based on relevant market dynamics.
• Trade Margin Management: Design and implement trade margin strategies, ensuring they serve as a catalyst rather than a hindrance to business growth.
• In-Store Activation and Customer Engagement: Create and execute in-store promotional activities and customer events that align with brand priorities.
• Market Analysis and Reporting: Monitor market and industry trends, providing insightful reports to both Product Management and Business Development teams.
• Product Launch Leadership: Guide the product management team in rolling out new products, complete with sales collateral and promotional elements to boost sales performance.

What You Will Need:

• 8+ years of proven experience in Marketing Strategy & Planning roles.
• Proficient in product pricing, distribution, and market positioning.
• Up-to-date knowledge of marketing trends and best practices, preferably in the FMCG sector.
• Bachelor's degree in marketing, or a related field.
• Experience in managing distribution channels.
• Adept at interpreting market reports and analytics.

You Will Love This Job If you are one of:

• Those who are deeply passionate, team-oriented, and driven to succeed.
• Individuals who are self-motivated and embrace a proactive, hands-on approach.
• Creatives who are deeply engaged with the evolving landscape of marketing.
• Go-getters who aim to expand market share.