Trade Marketing Manager

Title : Trade Marketing Manager

Location : 6^th of October City, Giza

Job Type : Onsite | Full Time

• Please Read the Post Carefully !!

Company Overview:

RABEA TEA has been ranked among the top 100 local Saudi brands for the year 2013, and became The House of Quality Tea. Rabea Tea continued to develop and diversify its products over the years to satisfy all needs and tastes, all supported by the leading packaging techniques that maintain the tea's freshness

Main Purpose:

Responsible for the execution of all trade activities & the different visibility solutions to boost the demand in all trade channels.

Responsibilities:

• Responsible for executing the annual trade support plans across the various trade channels according to roadmap and in line with brand strategies & priorities.
• Supports the implementation of the outlet classification plan & its regular update on quarterly basis.
• Coordinates with the different stakeholders to develop the different visibility solutions & planograms as well to ensure its proper implementation in the market.
• Supervises on the deployment of all merchandising material across the different trade channels.
• Responsible for releasing the monthly customer incentives in return to the granted display solutions & shelf shares.
• Ensures customer compliance with all contractual agreements in different channels & outlet types.
• Ensures proper installation & maintenance of all trade display solutions to maximize brand visibility & shelf shares.
• Tracks & reports all competitor trade Marketing activities & evaluates its impact on the brands performance.
• Assist in developing & executing consumer promotions in all/ specific trade channels when needed.
• Ensures that the local that local market data is constantly up to date & complete to include all competitive information.
• Understand Marketing and Commercial Sectors Goals and Constraints and Translate These into Relevant Action Sheets & Marketing Briefs.
• Support in Planning, Implementation, and Promoting a Yearly Marketing Method.
• Plan and Implement Special Marketing Programs According to The Above Plan.
• Plan & Managing the Periodically Ground Activation & Promotions.
• Maintaining the Relationship with the BTL Companies.
• Accountable forPreparing and Arranging Projects Launch Plans
• Manage BTL Activities Including Product Placements, Samples, Gifts, and Technicians Programs.
• Control Events Including Preparation and Performing Events & Exhibitions.
• Conducting Market Visits to Manage and Supervise Sales Team Performance.
• Monitoring Market Activities (Rivals).
• Provide Reports, Specifications, and Creative Briefs

Job Requirements:

• Education: Bachelor's degree in business administration major Marketing/ Mass communication.
• Experience: 4-7 Years of experience in a similar field.
• Languages: Excellent command of English language (Speaking, reading, and writing).
• Computer Skills: MS Word Skills Advanced MS Excel Skills Advanced MS PowerPoint Advanced MS Outlook Skills Advanced