Key Accountabilities:
Campaign Execution & Brand Activation
- Joint Business Planning (JBP): Experience collaborating with Sales and Key Account teams to build and execute joint business plans with major retail partners.
- BTL (Below-the-Line) Campaigns: Demonstrated success in designing, launching, and evaluating BTL activations, in-store promotions, and experiential marketing campaigns.
- POSM Development: End-to-end experience managing POSM (Point of Sale Materials) and permanent/temporary merchandising displays, from creative conceptualization to field deployment.
Financial & Analytical Acumen
- Budget Management: Proven capability in managing trade marketing budgets, ensuring optimal allocation across channels and regions to maximize ROI (Return on Investment).
- ROI & Data Analytics: Strong analytical skills with experience translating sales data (e.g., Nielsen, IRI, retailer portal data, internal sales dashboards) into actionable market insights and promotional tweaks.
- Promo Evaluation: Experience conducting pre- and post-evaluations of promotional activities to minimize trade spend leakage and optimize margin structures.
Stakeholder Management & Operations
- Cross-Functional Collaboration: Extensive experience acting as the strategic bridge between Brand Marketing (aligning on brand identity/ATL) and Field Sales Teams (ensuring commercial execution).
- Agency & Vendor Management: History of managing external creative, printing, and activation agencies, ensuring projects are delivered on time, within budget, and up to brand standards.
- S&OP Integration: Experience participating in Sales and Operations Planning (S&OP) cycles, providing accurate demand forecasting inputs based on upcoming promotional calendars.
Academic and professional qualifications:
- Bachelor's degree in marketing, Business Administration or related field.
- 2-4 years of experience in Trade Marketing, Marketing, Sales
- FMCG is preferred
