Trade Marketing Specialist

Job Title: Trade Marketing Specialist

Location: Riyadh, Saudi Arabia

Industry: Food and Beverage Manufacturing & Retail

Position Overview

The Trade Marketing Specialist will be responsible for developing and executing trade marketing strategies that drive sales, strengthen brand presence, and maximize business performance across key channels. The role will work closely with Sales, Marketing, Category Management, and other stakeholders to ensure effective execution of trade initiatives and promotions.

Key Responsibilities

Develop and execute trade marketing plans aligned with overall business and brand objectives.

Plan and implement promotional activities across key channels and customers.

Collaborate with Sales and Marketing teams to develop channel-specific strategies and initiatives.

Analyze sales performance, market trends, customer insights, and competitor activities to identify growth opportunities.

Monitor the effectiveness and ROI of trade promotions and recommend improvements.

Develop trade marketing materials, campaigns, and activation plans to support sales objectives.

Manage trade marketing budgets and ensure effective allocation of promotional investments.

Support the development of annual trade marketing calendars and promotional plans.

Work closely with key customers and sales teams to ensure successful execution of trade initiatives.

Track KPIs and prepare regular reports on trade marketing performance and campaign effectiveness.

Identify opportunities to improve product visibility, distribution, and in-store execution.

Conduct market and competitor analysis to support commercial decision-making.

Support new product launches and business expansion initiatives across relevant channels.

Qualifications & Skills

Bachelor's degree in Marketing, Industrial Engineering, or a related field.

3–6 years of experience in Trade Marketing, preferably within the Food & Beverage or FMCG industry.

Strong understanding of FMCG channels, customer dynamics, and trade marketing practices.

Experience in developing and executing promotional and activation plans.

Strong analytical skills with the ability to interpret sales and market data.

Proficiency in Microsoft Excel and PowerPoint.

Experience with reporting and data visualization tools such as Power BI is preferred.

Strong communication, presentation, and stakeholder management skills.

Ability to work cross-functionally with Sales, Marketing, and Commercial teams.

Strong project management and organizational skills.

Fluency in Arabic and English.

Saudi National with a valid national ID.