Trade Marketing Specialist

What You´ll Do

• Develop and execute trade marketing plans by channel and market, aligned with brand and category priorities.
• Build and implement modern trade plans covering planograms, category management, in-store visibility, promotions, and key-account activations.
• Translate brand strategies into effective channel-specific POS materials, merchandising standards, assortment, pricing, and promotional activities.
• Define shopper profiles by channel and category and use insights to improve assortment, messaging, pack formats, price points, and in-store triggers.
• Establish and manage field data collection covering distribution, shelf visibility, pricing, promotions, out-of-stocks, competitor activity, and share of shelf.
• Analyze sell-in, sell-out, stock, and field data to identify performance gaps and develop clear action plans with Sales and distributors.
• Lead trade execution of new product launches, ensuring strong listings, distribution, visibility, and sales-force enablement across channels.
• Manage trade marketing budgets and track key channel KPIs, including distribution, sell-out growth, stock cover, promotional effectiveness, and ROI.
  
  

What makes you a good fit

• Bachelor's degree in Marketing, Business, or related field; MBA an advantage.
• 4 –7 years in trade/channel marketing, ideally in FMCG
• Proven experience in the GCC/MENA region; KSA market exposure a strong plus.
• Solid grounding in distributor management, shopper marketing, and category management.
• Demonstrated use of field data and shopper insight to drive channel decisions from data collection through analysis to action.
• Strong analytical skills, comfortable with sell-in/sell out data, market/panel data, and building the commercial case.
• Budget and project management discipline; able to run multiple channel initiatives at once.
• Excellent cross-functional collaboration and negotiation skills.
• English essential; Arabic is a plus
• Direct modern trade / key-account experience, with a track record of retailer joint business planning.
  
  

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.