Transguard Workforce Solutions is a leading provider of unique and innovative HR solutions. With a decade of experience in the region and a team that possesses extensive knowledge of the market, we provide a fully integrated HR solution.
We are currently recruiting an HES Training Manager for our client to be based out of their Dubai office.
Purpose-
Responsible for building and regional implementation of the training system for UAE experience stores. Improve store professionalism and sales performance, drive consumer education and consistent brand experience, manage field trainers, and ensure measurable, sustainable training outcomes that comply with local culture and regulations.
Responsibility-
- Regional training strategy: Develop annual/quarterly/monthly training plans, course frameworks and SOPs covering product knowledge, sales scripts, service procedures, experience operations and brand messaging.
- Training outcome ownership: Be accountable for training completion rates, assessment results and behavior change for all store team members; report results regularly and drive improvements.
- Improve low-performing promoters: Analyze sales data and on-floor behavior to diagnose issues (knowledge, skills, mindset, motivation), design and execute personalized improvement plans, and track conversion results.
- High-quality course development: Design immersive, scenario-based and tiered training (online microlearning, hands-on sessions, role-plays, case reviews); produce bilingual materials and evaluation tools tailored to UAE's diverse consumer base.
- Consumer education: Plan and execute consumer-facing product workshops, themed events and usage training to boost store conversion and repeat purchase, and strengthen local brand awareness and loyalty.
- Field trainer management: Recruit, develop and manage field trainers; set trainer assessment standards; coach and supervise training delivery and in-store support.
- Data-driven feedback loop: Build training KPIs (participation rate, knowledge scores, sales uplift, customer satisfaction, etc.), perform regular effect analysis and report to regional leadership to drive continuous improvement.
- Budget and resources: Prepare training budgets, allocate training resources, tools and materials, control costs and optimize ROI.
- Compliance and cultural adaptation: Ensure training content and delivery comply with UAE laws, labor rules and cultural norms (including gender considerations and holiday observance), and respect local religious and cultural sensitivities.
Skills-
- Education & experience: Bachelor's degree or above; 3–6 years retail, electronics, or multi-store training/operations/sales management experience; UAE/GCC market experience preferred.
- Must possess practical training and classroom delivery skills; strong at in-class coaching, on-floor mentoring, role-play facilitation and one-on-one coaching; experience developing blended learning programs (online/offline).
- Familiar with training design frameworks (e.g., ADDIE, adult learning principles); strong data analysis and diagnosis skills; excellent presentation and cross-cultural communication; proficiency in PPT, basic video editing or LMS is a plus.
