Role Overview:
We are looking for a UGC Specialist to manage and scale user-generated content across Egypt, Saudi Arabia (KSA), and the UAE. The role will focus on sourcing, coordinating, and optimizing UGC from creators and customers to support brand awareness, engagement, and performance marketing across multiple platforms. The ideal candidate understands local culture, language nuances, and social trends in each market.
Key Responsibilities
- Develop and execute a UGC strategy tailored to Egypt, KSA, and UAE
- Source, recruit, and manage UGC creators in each market
- Create UGC briefs aligned with brand tone, campaign goals, and platform requirements
- Coordinate content submissions, timelines, and deliverables across regions
- Review and approve UGC to ensure brand consistency, cultural relevance, and compliance
- Manage creator communication, agreements, and content usage rights
- Collaborate with marketing, social media, and performance teams to repurpose UGC for ads, websites, and campaigns
- Track UGC performance and provide insights by market
- Stay up to date with regional social media trends, creator behavior, and platform updates
Platforms & Content Types
- Instagram (Reels & Stories)
- TikTok
- Snapchat
- YouTube Shorts
- Testimonials, reviews, short-form video content
Requirements & Qualifications
- 2+ years of experience in UGC, social media, or content management
- Strong understanding of Egyptian, Saudi, and Emirati digital culture
- Fluency in Arabic (English is a strong plus)
- Experience working with creators or online communities in MENA
- Strong communication and coordination skills
- Ability to manage multiple markets and deadlines simultaneously
- Basic understanding of content performance metrics
Nice to Have
- Experience with paid social or performance marketing
- Background in e-commerce, mar-tech, or digital agencies
- Existing network of UGC creators in Egypt, KSA, or UAE
- Familiarity with creator management or UGC sourcing tools
Benefits:
- This opportunity with the availability of hybrid options.
- We love flexibility! Manage your own work schedule. We trust the people we hire.
- Competitive package.
- Paid time off.
- Fun benefits & perks that you will enjoy!
- Trusting, ego-free and truth-seeking team members
- See something you want to improve Awesome. We're a flexible and collaborative team that is always learning and growing
About Converted
Converted is a marketing operating system for e-Commerce. It utilizes data and shoppers insights to create personalized multi-channel marketing that boosts customer engagement and maximizes their return on their marketing budget by leveraging artificial intelligence capabilities. Converted has helped more than 800 e-Commerce worldwide.
Converted builds products that help businesses grow revenue through smarter advertising, customer data, and automation. Our suite covers:
- Flyerz lightweight ads product for smaller and local businesses
- ConvertedLeads lead generation and activation for sales-driven verticals
- ConvertedOrders order and revenue intelligence
- ConvertedPay orchestration of ad spend and payments across channels
- ConvertedPro automated ads, catalog/data intelligence, and multi-channel activation
