UI/UX & CRO Designer

Our client is looking for a UI/UX & CRO Specialist who can combine strong design instincts with a conversion-focused mindset. This person will be responsible for improving websites, landing pages, and user journeys from both a UX and conversion perspective. The ideal candidate can identify where users are experiencing friction, translate those insights into strong design solutions, and develop CRO tests to measure whether those changes actually improve performance. This is a hands-on role for someone who can move from here's the problem → here's the design solution → here's the conversion hypothesis → here's how we test it.

Need to have qualifications:

• 2+ years UI/UX experience
• Strong website design
• Strong landing pages
• Strong UX principles
• Strong visual design
• Responsive design experience
• Strong Figma skills
• Wireframing experience
• Prototyping experience
• User flow experience
• Conversion optimization experience
• A/B testing experience
• Funnel analysis experience
• Analytics experience
• Strong visual hierarchy
• Strong attention to detail
• Excellent English communication
• Highly analytical and creative

Nice to have qualifications:

• GA4 experience
• Google Tag Manager
• Hotjar experience
• Microsoft Clarity
• VWO or Optimizely
• E-commerce experience
• Landing page builders
• HTML/CSS knowledge
• Paid traffic experience
• AI design tools
• AI workflow experience

Responsibilities:

• Design and optimize websites and landing pages
• Identify UX issues and conversion opportunities
• Analyze user journeys and conversion funnels
• Create wireframes, prototypes, and high-fidelity designs
• Improve navigation, layouts, CTAs, forms, and page structure
• Review heatmaps and session recordings to understand user behavior
• Use analytics and user behavior data to inform design decisions
• Develop CRO hypotheses and testing opportunities
• Plan and prioritize A/B tests
• Create design variations for testing
• Identify friction throughout the customer journey
• Review the full funnel and identify areas for improvement
• Work with developers to implement design changes
• Measure and analyze experiment results
• Prioritize opportunities based on impact, confidence, and effort
• Continuously identify ways to improve conversion rates
• Use AI tools to accelerate research, ideation, design, and CRO workflows