UI/UX Product Designer

About Bilibili: Build the Future of Digital Culture with Us

Bilibili (NASDAQ: BILI, HKEX: 9626) is a leading video community and digital ecosystem in China, with creators and community at its core. It boasts 376 million monthly active users (86% Gen Z), and 95% of its content is creator-generated. Anchored by Danmaku (real-time comments), Bilibili has built a uniquely interactive, highly engaged community—users spend 112 minutes daily on the platform, with an annual retention rate of over 80%.

Our Global Vision

Entering a new phase of global expansion, Bilibili is dedicated to bringing its one-of-a-kind creator-community symbiosis model to the world. We're seeking talented partners with expertise in cross-cultural content ecosystems and creator community nurturing to join us in building a global digital cultural home for young audiences worldwide

Location: Singapore

We're building a world-class video community for global users. Now we're looking for a passionate, usercentric UI/UX Product Designer to join our international team in Singapore and shape the future of Bilibili's global product experience.

Job Responsibilities

• Own end-to-end UI/UX design for Bilibili's international App, Web, and creator platform across Southeast Asia, Japan, Korea, Europe, and the US.
• Build and scale our global design system, including visual language, interaction patterns, and multi-language adaptation.
• Translate user insights, market differences, and product strategy into intuitive, delightful, and localized user experiences.
• Collaborate closely with product, engineering, data, and creator operations teams to deliver high-quality design from concept to launch.
• Continuously iterate based on user feedback and data to improve retention, engagement, and creator satisfaction.

Requirements

• Bachelor's degree or above in Interaction Design, Visual Design, Digital Media, or related field.
• 3+ years of professional UI/UX design experience in mobile / web products; global/overseas product experience is a strong plus.
• Proficient in Figma; solid understanding of iOS and Material Design principles.
• User-centric and data-driven mindset; able to independently drive design decisions and deliver polished outputs.
• Good cross-cultural sensitivity; familiar with global Gen Z user behavior and video/community trends.
• English working proficiency; strong communication and teamwork skills.
• Portfolio required (must include live product cases).

What We Offer

• Join a fast-growing global business and impact millions of users worldwide.
• International team environment with talented peers from diverse backgrounds.
• Clear career growth, strong design culture, and end-to-end ownership.
• Competitive compensation and benefits in Singapore.

Interested

Please send your resume + portfolio to our team.

We're excited to hear from you!