Company Description
Dreem, owned by Rachid Mashreq Group, was founded in the late 70s as Egyptian German Food Company, specializing in the production of powder dessert mixes and instant powder drinks. Renamed Dreem S.A.E. in 1991, the company expanded into the food services market, providing ingredients, premixes, and solutions to the pastry, bakery, and hospitality industries. Dreem ensures sustainable product quality and food safety through an integrated quality and food safety management system in accordance with ISO 22000 standards and Halal certification. Dreem values its employees, focusing on engagement, well-being, and ongoing development to support company growth.
Responsibilities:
- Lead, coach, and manage the assigned sales team to deliver sales targets across B2B customers including hotels, Horeca, catering, traditional trade (wholesalers, confectionery traders, etc.).
- Develop and execute sales plans, route-to-market strategies, and account coverage models to maximize customer reach and sales growth.
- Maintain strong relationships with key B2B customers, understand their needs, feedback, and ensure high satisfaction.
- Manage distributor finance, credit exposure, and ROI analysis while ensuring full compliance with company sales policies, credit terms, and operational standards.
- Monitor customer orders, stock levels, and product availability to ensure smooth supply.
- Participate in trade activation, visibility, and execution of BTL activities within customer accounts.
- Negotiate and manage commercial terms, contracts, and agreements with key customers to achieve mutual business objectives.
- Track competitor activities in the B2B space and provide insights to management for proactive market response.
- Collaborate with Marketing, Trade Marketing, and Channel Development teams to implement tailored solutions for customers.
- Prepare regular reports on sales performance, customer trends, and market dynamics, ensuring alignment with company targets.
Recruit, train, and develop sales representatives to build a strong and high-performing team.
Qualifications
- 5-7 years of experience in Sales.
- Bachelors degree in any field.
- Proficient in Microsoft Office.
- Strong background in finance.
- Valid driving license (car ownership preferred).
- People Management Skills.
- Excellent command of English.
