Job Purpose
Conduct UX research and user behavior analysis to understand customer needs and optimize digital experiences. The role focuses on improving the user journey, booking conversion, and cart/basket value while supporting the development and continuous enhancement of e-commerce initiatives across digital touchpoints.
Key Responsibilities
- Plan and execute A/B testing, usability testing, surveys, and other UX research methodologies.
- Conduct user behavior, heatmap, and digital analytics to identify opportunities for improvement.
- Perform competitor and industry benchmarking to evaluate and enhance UX.
- Develop and execute UX strategies aligned with customer needs and business objectives.
- Translate research, testing, and analytics into actionable, data-driven recommendations.
- Create UX deliverables including user journeys, personas, information architecture, wireframes, prototypes, flow diagrams, storyboards, and site maps.
- Design and test UI elements including navigation, search, CTAs, banners, page layouts, and digital flows.
- Analyze website and customer data to identify high-performing and underperforming digital touchpoints.
- Collaborate with Product, Design, Technology, Marketing, and other cross-functional teams to deliver user-centered experiences.
- Continuously monitor UX performance and recommend improvements to enhance conversion, usability, and customer satisfaction.
- Communicate UX insights and recommendations clearly to both technical and non-technical stakeholders.
- Stay updated on UX research methodologies, industry trends, and best practices and apply them to digital experiences.
