Within CAA BrandConsulting we have 400+ specialists working with over 40 leading brands. Our vision is to be the strategic partner for brands in helping them solve their biggest challenges. Our services range from analytics & insights, strategy &planning, creative, communications, experiential and content.
In Singapore, our clients include the likes of financial institutions, sports and lifestyle brands. There is also a unique culture within CAA for a global agency it has a small agency feel, with a great sense of teamwork, ambition, empowerment and entrepreneurialism.
As a market leader, the VP, Brand Consulting - APAC translates global strategies into global/regional/local execution, ensuring the CAA Brand Consulting vision is delivered with impact across territories. Reporting to the EVP, Head of Growth (Chief Growth Officer, International), and a dotted line to President, CAA Sports - APAC, they are responsible for overseeing an ever-expanding network of international business relationships, to drive sustained lead generation, identify and activate account opportunity, and plan and implement new territory growth, while establishing standardized processes across our Sales, Business Development, Projects-to-Account pipeline.Additionally, as VP, Brand Consulting - APAC they play a critical role in demonstrating the culture of entrepreneurship and apprenticeship, fostering excellent client relationships, guiding our people and instilling our collaborative culture, while tailoring operational excellence to unique market dynamics.
Key Responsibilities
- New Business Development:Drive & manage a pipeline of new business opportunities and pitches across international markets - from sourcing opportunities to implementing global best practice.
- Client(and Prospect) Relationships: Cultivate and expand international client (and prospect) relationships, acting as (one of several) senior advisors to key clients (and prospects) to identify and drive new business development and organic growth - including expansion of function offerings, remits & markets - while driving (and holding accountable)account leads to those growth plans.
- Regional Delivery & Oversight:Develop and implement resource & skills planning plans whereby within the region(s), we might invest and manage in strategies like upskilling or bringing in new resource (from identifying hires to acqui-hires to acquisitions, where financially effective). Ensure regional implementation of growth strategies are tailored to meet the realities and opportunities within each geography.
- Global Growth via Market Expansion: Drive new market expansion by examining potential additional offerings that address marketplace needs, and implement plans to capitalize on them including feasibility, resource and timing.
- Assess future growth by looking at competitive landscape, marketing trends, client needs, and other inputs to identify long-term opportunities for growth.
- Cross-Functional Alignment: Partner across regions and functions to share insights, adopt best practices, and ensure unified alignment with CAA Brand Consulting's global vision.
- Brand-to-BusinessDevelopment Planning: Contribute to and implement a BrandConsulting marketing and communications plan for the APAC regions inconjunction with full global brand positioning.
- Stakeholder Management and Collaboration:Work with senior leads in accounts, functions, and operations in BrandConsulting to drive topline growth across international markets with the corresponding impact on bottom line. Work across CAA at-large to identify and source collaborative growth opportunities, while maintaining disciplined communications practices aligned with CAA's culture and business.
- Talent Development & Culture: Build capabilities, manage performance, and inspire high-performing teams by fostering a culture of collaboration, innovation, and accountability.
QUALIFICATIONS/REQUIREMENTS
- 15+ years of experience in marketing strategy, brand consulting, and sports & entertainment partnerships.
- Proven track record in building business development pipelines (and CRM) for a best-in-class marketing services team - geared towards sponsorship and rights management /activation.
- Strong experience in senior client advisory, contract negotiations, and strategic deal-making in sports, entertainment, and talent partnerships.
- Demonstrated ability to lead and inspire large teams across levels, with proven mentorship and people development experience.
- Deep understanding of the marketing, sponsorship, and cultural landscape, with a track record of creative and innovative thought leadership.
- Expertise in fiscal responsibility, with experience overseeing multi-million-dollar budgets and forecasting.
- Excellent communication and presentation skills, with strength in building C-suite relationships and driving business growth.
- Highly proficient in PowerPoint,Excel, and other business communication tools.
- Ability to thrive in a fast-paced, matrixed, and global environment while managing multiple priorities.
