Role Overview
We are looking for a highly creative and performance-driven Video Content Creator / Social Media Specialist to strengthen our digital presence. This role is responsible for producing engaging short-form and long-form video content, managing social media platforms, and driving audience growth through innovative storytelling and trend-led strategies.
The ideal candidate understands how to create scroll-stopping content, spot trends early, and translate brand messaging into high-performing digital assets.
Key Responsibilities
Content Creation & Video Production
- Conceptualize, script, shoot, and edit engaging videos (Reels, TikTok, YouTube Shorts, etc.).
- Produce short-form, trend-driven content designed for reach, engagement, and virality.
- Create high-quality visual assets aligned with brand guidelines.
- Develop hooks and storytelling formats that capture attention within the first few seconds.
- Coordinate content shoots (internal teams, events, products, interviews).
Social Media Management
- Manage daily posting across Instagram, TikTok, LinkedIn, YouTube, and other relevant platforms.
- Write compelling captions and optimize content using hashtags, SEO, and platform best practices.
- Monitor engagement, respond to comments/messages, and foster online community growth.
- Maintain a structured content calendar aligned with campaigns and key initiatives.
Strategy & Performance
- Identify trends, viral formats, and emerging content styles.
- Track performance metrics (reach, engagement, retention, conversions).
- Analyze content performance and recommend improvements.
- Support paid campaigns with creative assets optimized for ads.
Requirements
- 24+ years of experience in digital content creation and social media management.
- Strong video editing skills (CapCut, Premiere Pro, Final Cut, or similar).
- Experience creating high-performing short-form video content.
- Strong understanding of social media algorithms and content optimization.
- Ability to work independently and execute quickly.
- Strong visual storytelling and copywriting skills.
- Portfolio showcasing previous work (mandatory).
Preferred Qualifications
- Experience in lifestyle, retail, media, or digital platforms.
- Basic graphic design skills (Canva, Adobe Creative Suite).
- Experience supporting influencer collaborations.
- Understanding of performance marketing basics.
Key Competencies
- Creativity & Innovation
- Trend Awareness
- Fast Execution
- Data-Driven Thinking
- Strong Communication
- Brand Sensitivity
