Video Editor (Reels & AI Specialist)

About Digital Diraction

Digital Diraction is a Dubai-based social media and creative agency serving multinational and regional brands across F&B, hospitality, retail, education, and other verticals. We combine a client-facing team in Dubai with a strong production team in Pakistan to deliver scroll-stopping creative that drives measurable results.

Role Overview

We are hiring a Video Editor who lives and breathes short-form content, especially Instagram Reels, TikTok, and YouTube Shorts. The ideal candidate has hands-on experience editing for multinational brands, understands the pace and psychology of viral short-form content, and has a strong command of AI-powered editing tools to accelerate production without compromising quality.

Key Responsibilities

1. Edit high-performing Reels, TikToks, and Shorts for a portfolio of multinational and regional clients across F&B, hospitality, retail, and lifestyle sectors.
2. Craft platform-native cuts, transitions, motion graphics, subtitles, and sound design that align with each brand's tone and campaign objectives.
3. Use AI tools (Runway, ElevenLabs, Descript, Sora, Kling, Adobe Firefly, CapCut AI, Topaz, and similar) for tasks such as auto-captioning, voice cloning, upscaling, rotoscoping, B-roll generation, background removal, and creative visual effects.
4. Turn raw footage from shoots, UGC, and stock into polished deliverables that meet tight social media publishing deadlines.
5. Collaborate closely with account managers, content creators, designers, and the Pakistan-based production team to ensure creative consistency and on-brief execution.
6. Stay ahead of trending audio, formats, hooks, and editing styles on Instagram, TikTok, and YouTube, and proactively bring ideas to the table.
7. Manage multiple projects and revision rounds simultaneously while maintaining organized project files and archives.
8. Ensure every deliverable follows brand guidelines, platform specs, and quality standards before client submission.

Required Qualifications

1. Minimum 3 years of professional video editing experience, with at least 1 to 2 years editing for multinational or regional brands.
2. Proven portfolio of Reels, TikToks, and Shorts that have performed well (views, engagement, or notable client work).
3. Expert-level proficiency in Adobe Premiere Pro and After Effects. Working knowledge of DaVinci Resolve and CapCut Pro is a strong plus.
4. Hands-on experience with AI video and audio tools such as Runway, Sora, Kling, ElevenLabs, Descript, Topaz Labs, and Adobe Firefly.
5. Strong grasp of pacing, storytelling, sound design, color grading, and motion graphics tailored for vertical short-form video.
6. Solid understanding of Instagram, TikTok, and YouTube algorithm behavior and best practices for hooks, retention, and shareability.
7. Ability to work independently, meet deadlines, and handle multiple client accounts in a fast-paced agency environment.

Preferred Qualifications

1. Experience working with F&B, hospitality, or lifestyle brands in the GCC market.
2. Familiarity with basic graphic design in Photoshop, Illustrator, or Figma.
3. Understanding of Arabic-language content or bilingual (English and Arabic) editing workflows.
4. Experience directing shoots or advising on pre-production for social-first content.

What We Offer

1. Opportunity to work with well-known multinational and regional brands.
2. A collaborative, creative environment across Dubai and Pakistan.
3. Access to premium AI tools and continuous learning opportunities.
4. Competitive salary based on experience, plus performance incentives.
5. Career growth within a fast-scaling agency.