VP, Marketing and Growth

About GreenSketch (Platform)

OSW is Australia's largest solar distributor — approaching AUD 1B in revenue, with a network of more than 19,000 installers. GreenSketch (Platform) is OSW's digital business: a single platform that turns one-off solar transactions into lifetime customer relationships across software (GreenSketch SaaS), rebate processing (GreenDeal), e-commerce, embedded finance (Fintech) and the consumer channel.

Our North Star is engagement, not just units shipped - Monthly Active Platform Participants (MAPP). Today, an installer-facing distribution business and platform exist; the consumer brand and demand engine are net-new and yours to build and scale.

The Role

We are hiring a Vice President to build and lead Marketing & Growth - the engine that generates consumer demand and builds the OSW consumer brand. You own how homeowners discover, choose and stay with us: D2C lead generation (including our AI agent, Emily), brand and content, performance marketing, lifecycle/CRM, and the coordination of marketing across our regional markets. This is a builder's mandate: turn a distributor known to installers into a consumer brand known to homeowners.

Boundary worth noting up front: installer and B2B marketing is run inside the GreenSketch SaaS market teams. Your focus is consumer demand, brand and growth across the whole platform.

What you will own

Consumer demand (D2C)

• Own homeowner acquisition and qualified-lead volume across the platform, including the Emily AI lead-generation agent.
• Build the demand funnel that feeds installers and the consumer checkout, and lift lead-to-sale conversion together with Fintech (monthly-payment offers) and the consumer journey.

Brand & content

• Build the OSW consumer brand from a standing start — positioning, identity and the homeowner narrative.
• Own content and discovery: SEO, and GEO/AEO (generative and answer-engine optimisation) so OSW is the answer when homeowners and AI assistants research solar.

Performance marketing

• Run paid acquisition across channels against clear CAC, payback and ROAS targets.
• Test, measure and scale what works; cut what doesn't.

Lifecycle & CRM

• Own the connective CRM and lifecycle program across the homeowner journey — from first enquiry to post-install engagement.

Regional marketing

• Coordinate marketing execution across our markets (AU, EU, UK, LAM): one brand and one playbook, localised — set centrally, delivered in-market.

Team & leadership

• Build and lead the Marketing & Growth team; set the operating rhythm, budget and metrics.
• Partner with the SaaS market teams (B2B), Fintech, GreenDeal and e-commerce so demand converts across the whole platform.

Your first 12 months

• A consumer brand and demand engine live and growing — measured by qualified homeowner leads and contribution to MAPP, built with full backing from OSW's platform, installer network and embedded finance.
• A repeatable performance-marketing model with a CAC and payback you can stand behind.
• A content and GEO/SEO presence that compounds organic discovery.
• A lifecycle program that measurably lifts conversion and repeat engagement.

What you'll bring

Essential

• 10+ years in marketing, with 5+ leading a team, ideally spanning both D2C/consumer growth and brand.
• A track record building D2C/consumer growth and brand from the ground up not just running an existing function
• Strong on data: comfortable owning CAC, LTV, conversion and ROAS, and making budget calls from them.
• Digital-first: SEO/SEM, lifecycle/CRM, and ideally exposure to AI-driven marketing (GEO/AEO, AI agents).

Good to have

• Experience in a platform, marketplace, fintech or high-growth consumer business preferred; solar or energy a plus, not a requirement.
• Comfortable building from scratch and operating across multiple markets.

Why Join

• Build the consumer brand for Australia's largest solar distributor — at platform scale, from the ground up.
• A rare mandate: own the whole consumer growth engine, with AI (Emily), embedded finance and a 19,000-installer network behind you.