Please note that this position need Chinese + English
About Us
Established in March 2018, Bybit is one of the fastest growing cryptocurrency derivatives exchanges, with more than 70 million registered users. We offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. We provide innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strive to be the most reliable exchange for the emerging digital asset class.
Our core values define us. We listen, care, and improve to create a faster, fairer, and more humane trading environment for our users. Our innovative, highly advanced, user-friendly platform has been designed from the ground-up using best-in-class infrastructure to provide our users with the industry's safest, fastest, fairest, and most transparent trading experience. Built on customer-centric values, we endeavour to provide a professional, 24/7 multi-language customer support to help in a timely manner.
As of today, Bybit is one of the most trusted, reliable, and transparent cryptocurrency derivatives platforms in the space.
Key Responsibilities
- User Acquisition & Conversion: Drive new user growth and conversion for wealth management products through integrated campaigns, content, and channel strategies. Optimize the user funnel to improve subscription conversion rates.
- Localized Marketing Strategy: Collaborate closely with regional business and market teams to develop and execute tailored promotion strategies based on local user profiles and market conditions.
- Data-Driven Goal Management: Own quarterly and annual targets for key metrics (user growth, subscriber count, subscription volume). Conduct regular data analysis, performance review, and optimization to ensure goal achievement.
- Product Engagement Innovation: Ideate and implement innovative engagement mechanics and incentive programs to increase user participation, subscription scale, and long-term user value, based on user insights and market trends.
Qualifications & Requirements
Must Have:
- 3-5 years of hands-on experience in product operations, user growth, or marketing, preferably within FinTech, Internet Finance, Banking/Asset Management, Exchange, or Wealth Management products.
- Proven track record in managing user acquisition funnels, conversion optimization, and data-driven campaign management.
- Strong analytical skills with proficiency in data analysis tools (e.g., Excel, Tableau, BI tools). Basic SQL knowledge is a strong plus.
- Excellent cross-functional collaboration and project management skills, with the ability to influence and drive initiatives across regional and functional teams.
- Fluent in both English and Mandarin to support cross-regional communication and documentation.
- Innovative mindset with a strong interest in wealth management, yield-generating products, and user behavior.
Nice to Have:
- Experience in localized marketing or go-to-market strategies in multiple regions.
- Familiarity with CRM, marketing automation, or growth hacking tools.
- Understanding of regulatory and compliance basics in financial product promotion.
Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.
