Modern Trade Sales Manager

Reporting to: CEO

Are you a sales leader who thrives in the structured, data-driven world of modern tradeand knows how to turn strong partnerships into sustainable growth

We're looking for a Modern Trade Sales Manager to lead and expand our presence across key modern trade channels. This role is all about driving revenue, strengthening strategic retail partnerships, and leading a high-performing sales team to win at shelf, in negotiations, and on execution.

This is a role for someone who can balance strategy with execution: managing key modern trade accounts end-to-end while leading Unit Sales Managers to deliver ambitious targets. You'll be a key contributor to our growth journeyensuring availability, visibility, profitability, and long-term partnerships across all modern trade customers.

Who are we

Lychee is the leading player in the rapidly growing healthy food industry in Egypt, with a unique and highly scalable position in the market that combines a healthy fast- food retail arm and a manufacturing arm for healthy packaged foods. Most notably fresh juices and Greek yogurt.

As part of our greater mission to make healthier food choices accessible and sustainable for people's everyday lifestyle - we're extending our commitment to the region with our entry into the Saudi Arabian market, with a substantial retail expansion plan and on-ground operations starting Q2, 2025 in Riyadh.

Lychee relies on both its manufacturing capabilities and brand recognition built over a decade to expand its retail operations seamlessly based on customer demand and to scale its existing presence in modern trade, traditional trade and quick commerce.

What will you be doing

Lead, coach, and develop Unit Sales Managers to achieve modern trade business objectives.
Design and execute the modern trade sales strategy aligned with company growth targets.
Own and manage relationships with key modern trade accounts (hypermarkets, supermarkets, convenience chains), including JBPs and annual negotiations.
Drive distribution expansion, assortment optimization, availability, and in-store execution excellence.
Build and monitor annual sales plans, promotional calendars, and trade marketing initiatives.
Analyze sales performance, market trends, and competitor activity, translating insights into action plans.
Manage modern trade trade-spend budgets, ensuring strong ROI on promotions and discounts.
Drive channel profitability while ensuring compliance with pricing, margin, and trading terms.
Forecast sales volumes in close coordination with supply chain to ensure consistent product availability.
Partner closely with marketing and operations to align campaigns, launches, and in-store execution.
Expand presence in existing key accounts and onboard new modern trade customers.
Foster a high-performance culture by setting clear targets, tracking KPIs, and motivating the team to exceed them.

What are we looking for

Bachelor's degree in Business Administration or any relevant field
Minimum of 12 years of work experience in Sales within FMCG industry, with at least 3-5 years in a managerial role within Modern Trade
Strong exposure to modern trade dynamics (hypermarkets, supermarkets, convenience chains).
Proven track record of achieving sales targets and expanding modern trade distribution.
Strong analytical mindset with hands-on experience in forecasting, budgeting, and performance analysis.
Solid experience in managing key accounts and complex commercial negotiations.
Strong business acumen with the agility to adapt strategies to fast-changing market realities.
Strong interpersonal skills
Ability to work effectively in a fast-paced and collaborative environment.

At Lychee, we value the unique strengths each individual brings, fostering a diverse, inclusive workplace that thrives on varied perspectives. We celebrate differences as drivers of innovation, creativity, and growth, ensuring every team member can contribute their best.

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