Wholesale & Channel Sales Manager

Location: Riyadh, Saudi Arabia

Employment Type: Full-Time

Job Summary

Lectronic is seeking an experienced and commercially driven Wholesale & Channel Sales Manager to lead the development and expansion of our wholesale business across the Saudi market. The ideal candidate will have extensive experience in the electronics industry and a proven track record of building and managing distribution channels, developing relationships with wholesalers and retailers, and driving market penetration beyond traditional showroom sales.

Key Responsibilities

Develop and execute wholesale and channel sales strategies to expand Lectronic's market presence across Saudi Arabia.
Build and manage a strong network of distributors, wholesalers, retailers, and resellers.
Identify and onboard new business partners in Riyadh, Jeddah, Eastern Province, and other regions across the Kingdom.
Manage relationships with key accounts and channel partners to maximize sales growth and market coverage.
Design competitive wholesale pricing structures, trade promotions, and dealer incentive programs.
Monitor market trends, competitor activities, and customer demands to identify growth opportunities.
Collaborate with procurement and inventory teams to ensure optimal stock levels and product availability.
Analyze product performance, sales trends, and inventory turnover to optimize profitability.
Forecast demand and prepare sales plans aligned with company targets.
Represent the company in negotiations with distributors, retailers, and major customers.

Requirements

7–10 years of experience in wholesale sales, channel sales, or distribution management within the electronics industry.
Strong knowledge of the Saudi electronics wholesale market, preferably with experience in Al Batha market or similar trading environments.
Established relationships with electronics retailers, regional distributors, wholesalers, and mobile accessories stores.
Previous experience with products such as:
Smart TVs
Mobile accessories
Apple products and accessories
Small home appliances
Smart devices and consumer electronics
Strong negotiation and commercial management skills.
Experience in inventory management, stock rotation, and demand forecasting.
Deep understanding of pricing strategies, wholesale margins, and market dynamics.
Excellent communication and relationship-building abilities.
Arabic and English proficiency is preferred.

Preferred Profile

We are looking for a commercially minded professional who thinks beyond showroom sales and is capable of building a nationwide distribution network for the Lectronic brand. The successful candidate will have the vision and drive to expand our reach through strategic partnerships and create a strong channel ecosystem across Saudi Arabia.