Product Marketing Manager with a proven track record in B2B SaaS product marketing. This individual will be responsible for positioning our products in the market, driving go-to-market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation & Revenue Strategy and work cross-functionally with Product, Sales, Customer Success, and Marketing teams.

Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)

Product Positioning & Messaging

Develop and refine product positioning, messaging, and value propositions that resonate with target audiences
Create compelling product narratives
Conduct market research and competitive analysis to inform positioning strategies
Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise)

Go-to-Market Strategy

Lead go-to-market planning and execution for new product launches and feature releases
Collaborate with Product teams to understand roadmap priorities and translate technical capabilities into market-facing benefits
Define target customer segments, buyer personas, and ideal customer profiles
Develop pricing and packaging strategies in partnership with Product and Revenue teams

Sales Enablement & Training

Create sales enablement materials including battle cards, competitive positioning, objection handling guides, and demo scripts
Develop and maintain sales training programs on product positioning, competitive differentiation, and customer use cases
Partner with Sales leadership to understand pipeline challenges and create materials to address conversion bottlenecks
Conduct regular sales training sessions and product updates

Customer & Market Intelligence

Gather customer insights through interviews, surveys, and feedback analysis to inform product and marketing strategies
Analyze market trends, competitive landscape, and customer behavior to identify opportunities
Create buyer journey maps and understand decision-making processes.

Content & Campaign Strategy

Develop product-focused content including whitepapers, solution briefs, webinars, and thought leadership pieces
Collaborate with Marketing teams to create integrated campaigns that drive product awareness and adoption
Create product marketing assets for trade shows, conferences, and industry events
Support customer marketing initiatives with product-specific messaging and positioning

Cross-functional Collaboration

Work closely with Product Management to influence roadmap priorities based on market feedback
Partner with Customer Success to understand customer adoption patterns and expansion opportunities
Collaborate with Marketing teams to ensure consistent messaging across all channels
Support Revenue teams with competitive intelligence and win/loss analysis

Performance Measurement

Define and track product marketing KPIs including message resonance, sales adoption of materials, and pipeline influence
Conduct win/loss analysis to understand competitive positioning effectiveness
Measure and optimize sales enablement program impact on conversion rates and deal velocity
Analyze customer feedback and market response to refine messaging and positioning

REQUIRED SKILLS & QUALIFICATIONS:

10+ years of product marketing experience, preferably in B2B SaaS
Experience in product positioning, go-to-market strategy, and competitive analysis
Proven track record in sales enablement and creating materials that drive revenue impact
Experience with market research, customer interviews, and competitive intelligence
Deep understanding of B2B sales processes and buyer journeys

Technical Skills:

Proficiency with CRM systems (Salesforce, HubSpot) and marketing automation platforms
Strong analytical skills with experience in performance measurement and KPI tracking
Familiarity with product management tools and methodologies Core Competencies:
Strong written and verbal communication skills with ability to translate technical concepts into business value
Analytical mindset with data-driven approach to strategy development
Excellent project management skills with ability to manage multiple product launches simultaneously
Experience working in fast-paced, high-growth SaaS environments
Proven ability to influence cross-functional teams without direct authority

PREFERRED SKILLS & QUALIFICATIONS:

SaaS experience across SMB, Mid-Market, and Enterprise segments
Experience with AI-powered sales and marketing tools
Experience working with remote and globally distributed teams
Previous experience in customer-facing roles (sales, customer success, consulting)