Product Marketing Manager with a proven track record in B2B SaaS product marketing. This individual will be responsible for positioning our products in the market, driving go-to-market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation & Revenue Strategy and work cross-functionally with Product, Sales, Customer Success, and Marketing teams.
Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)
Product Positioning & Messaging
- Develop and refine product positioning, messaging, and value propositions that resonate with target audiences
- Create compelling product narratives
- Conduct market research and competitive analysis to inform positioning strategies
- Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise)
Go-to-Market Strategy
- Lead go-to-market planning and execution for new product launches and feature releases
- Collaborate with Product teams to understand roadmap priorities and translate technical capabilities into market-facing benefits
- Define target customer segments, buyer personas, and ideal customer profiles
- Develop pricing and packaging strategies in partnership with Product and Revenue teams
Sales Enablement & Training
- Create sales enablement materials including battle cards, competitive positioning, objection handling guides, and demo scripts
- Develop and maintain sales training programs on product positioning, competitive differentiation, and customer use cases
- Partner with Sales leadership to understand pipeline challenges and create materials to address conversion bottlenecks
- Conduct regular sales training sessions and product updates
Customer & Market Intelligence
- Gather customer insights through interviews, surveys, and feedback analysis to inform product and marketing strategies
- Analyze market trends, competitive landscape, and customer behavior to identify opportunities
- Create buyer journey maps and understand decision-making processes.
Content & Campaign Strategy
- Develop product-focused content including whitepapers, solution briefs, webinars, and thought leadership pieces
- Collaborate with Marketing teams to create integrated campaigns that drive product awareness and adoption
- Create product marketing assets for trade shows, conferences, and industry events
- Support customer marketing initiatives with product-specific messaging and positioning
Cross-functional Collaboration
- Work closely with Product Management to influence roadmap priorities based on market feedback
- Partner with Customer Success to understand customer adoption patterns and expansion opportunities
- Collaborate with Marketing teams to ensure consistent messaging across all channels
- Support Revenue teams with competitive intelligence and win/loss analysis
Performance Measurement
- Define and track product marketing KPIs including message resonance, sales adoption of materials, and pipeline influence
- Conduct win/loss analysis to understand competitive positioning effectiveness
- Measure and optimize sales enablement program impact on conversion rates and deal velocity
- Analyze customer feedback and market response to refine messaging and positioning
REQUIRED SKILLS & QUALIFICATIONS:
- 10+ years of product marketing experience, preferably in B2B SaaS
- Experience in product positioning, go-to-market strategy, and competitive analysis
- Proven track record in sales enablement and creating materials that drive revenue impact
- Experience with market research, customer interviews, and competitive intelligence
- Deep understanding of B2B sales processes and buyer journeys
Technical Skills:
- Proficiency with CRM systems (Salesforce, HubSpot) and marketing automation platforms
- Strong analytical skills with experience in performance measurement and KPI tracking
- Familiarity with product management tools and methodologies Core Competencies:
- Strong written and verbal communication skills with ability to translate technical concepts into business value
- Analytical mindset with data-driven approach to strategy development
- Excellent project management skills with ability to manage multiple product launches simultaneously
- Experience working in fast-paced, high-growth SaaS environments
- Proven ability to influence cross-functional teams without direct authority
PREFERRED SKILLS & QUALIFICATIONS:
- SaaS experience across SMB, Mid-Market, and Enterprise segments
- Experience with AI-powered sales and marketing tools
- Experience working with remote and globally distributed teams
- Previous experience in customer-facing roles (sales, customer success, consulting)
