We are seeking a highly skilled and technically adept Senior Digital Marketing Specialist. The ideal candidate will possess extensive knowledge of digital marketing strategies, technical integrations, and marketing technologies. They will be responsible for developing and executing data-driven digital campaigns that enhance brand visibility, engage customers, and drive business growth. This role requires proficiency in Microsoft Excel, self-learning abilities, and experience with multiple marketing dashboards and mobile measurement partners (MMPs) like Branch.

Responsibilities:

Develop and implement advanced digital marketing strategies to boost brand awareness, customer engagement, and lead generation across various digital channels.
Lead the planning, execution, and optimization of data-driven digital marketing campaigns, including SEO, SEM, PPC, social media advertising, email marketing, and content marketing.
Conduct market research and competitor analysis to identify trends, opportunities, and best practices in the food and beverage industry.
Collaborate with cross-functional teams including marketing, sales, product development, and IT to develop integrated marketing campaigns aligned with business objectives.
Manage and optimize digital advertising budgets to maximize ROI and achieve performance targets.
Analyze campaign performance data and KPIs using web analytics tools (e.g., Google Analytics) to track website traffic, user behavior, and conversion metrics, providing insights to inform digital strategy.
Utilize Microsoft Excel for data analysis, reporting, and visualization to support decision-making processes.
Implement and manage technical integrations with marketing platforms, ensuring seamless data flow and accurate tracking across all channels.
Stay up-to-date with digital marketing trends, emerging technologies, and industry best practices, recommending innovative approaches to enhance campaign effectiveness.
Develop and maintain digital marketing calendars, schedules, and workflows to ensure timely execution of campaigns and deliverables.
Provide leadership, mentorship, and guidance to junior members of the digital marketing team, fostering a culture of collaboration, creativity, and continuous learning.
Manage and leverage multiple marketing dashboards and mobile measurement partners (MMPs) like Branch to optimize campaign performance and attribution.

Requirements:

Bachelor's degree in Marketing, Digital Marketing, Communications, or related field.
Minimum of 3 years of experience in digital marketing roles, with a proven track record of success in developing and executing digital marketing campaigns.
Expertise in digital marketing channels and tactics, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation software.
Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Creative thinker with a passion for exploring new ideas and approaches to digital marketing.
Strong communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and communicate complex concepts to non-technical stakeholders.