We are looking for a results-driven Performance Marketing Specialist to manage and scale paid advertising for our eCommerce business. The ideal candidate will have hands-on experience with Meta and Google Ads, along with solid working knowledge of TikTok Ads and Snapchat Ads.

This role is highly performance-focused, with clear ownership of ROAS, CPA, and revenue growth.

Key Responsibilities: Paid Advertising (Core Responsibilities)

Plan, execute, and optimize Meta Ads (Facebook & Instagram) and Google Ads (Search, Shopping, Performance Max)
Manage and scale monthly ad budgets of AED 300,000+ with a strong focus on ROAS
Launch, test, and optimize:
Campaign structures
Audiences (prospecting & retargeting)
Creatives (images, videos, UGC, offers)
Analyze performance daily and take data-driven optimization decisions

TikTok & Snapchat Ads (Supporting Channels)

Set up and manage TikTok Ads and Snapchat Ads campaigns
Understand platform-specific creatives, formats, and audience behavior
Test and scale winning creatives across platforms
Support diversification of paid traffic beyond Meta & Google

Tracking, Analytics & Optimization

Ensure correct tracking via:
Meta Pixel & CAPI
Google Ads conversion tracking
Google Analytics & Google Tag Manager
Monitor and improve:
ROAS, CPA, CTR, AOV, conversion rate
Identify funnel issues and collaborate with the team on CRO improvements

Reporting & Collaboration

Prepare weekly and monthly performance reports
Share insights, testing results, and scaling plans with management
Work closely with:
Creative team (ads & videos)
Web / CRO team
SEO & content team

Required Skills & Experience

2–5 years of experience in eCommerce performance marketing
Strong hands-on expertise in:
Meta Ads Manager
Google Ads (Search, Shopping, PMax)
Working knowledge of:
TikTok Ads
Snapchat Ads
Experience managing high ad spend budgets (AED 300K+)
Strong analytical mindset and understanding of performance metrics
Experience with DTC or eCommerce brands is mandatory

Performance Marketing Specialist E-commerce (Meta, Google, TikTok & Snapchat)