Job Discerption:

Develop and implement comprehensive growth marketing strategies for VAS subscription products
Analyze market trends, customer behavior, and competitor activities to identify growth opportunities
Create and execute customer acquisition campaigns to drive subscription sign-ups
Implement retention strategies to reduce churn and increase customer lifetime value
Utilize analytics tools to track and analyze key performance indicators (KPIs)
Make data-driven decisions to optimize marketing campaigns and improve overall performance
Collaborate with product, design, and content teams to ensure cohesive and effective marketing campaigns
Work closely with sales teams to align marketing efforts with revenue goals
Conduct A/B testing and other experiments to optimize marketing channels and messaging
Continuously iterate on strategies based on performance data and industry best practices
Manage marketing budgets effectively to achieve maximum ROI/GM
Provide regular reporting on budget utilization and performance metrics
Collaborate with content creators to develop compelling and engaging marketing materials
Ensure consistency of messaging across all customer touchpoints

Requirements

Bachelor's degree in business administration, marketing or any related field.

2-3 years of experience as a senior Performance and growth marketing role, preferably within the technology or subscription services industry
Demonstrated success in driving Performance and Growth for VAS subscription products
Strong analytical skills with the ability to interpret data and translate it into actionable insights
Ability to think strategically and develop innovative marketing approaches to achieve business objectives
Excellent collaboration and communication skills to work effectively with cross-functional teams
Track record of achieving and exceeding key performance indicators and business goals
Google Ads certification is preferred
Knowledge of VAS-oriented marketing agencies around the MEA region is highly preferred

Performance and Growth Marketing Specialist - VAS Subscription Pr