Role Overview

We are seeking a dynamic and agile professional who bridges creativity and commercial strategya storyteller with a marketing brain and a systems mindset. The role demands someone fluent in Salesforce Marketing Cloud (SFMC) and automation platforms, who can craft compelling, brand-aligned content while driving measurable engagement through data-driven campaigns.

Key Responsibiliti

esContent Creation & Brand Storytelli

ngDevelop engaging and high-performing copy for email, SMS, WhatsApp, and digital campaign
s.Ensure all content adheres to brand tone, visual identity, and communication standard
s.Collaborate with the creative and design teams to conceptualize campaigns that drive awareness, engagement, and conversio
n.Create story-driven content that aligns with the customer journey and supports marketing objective

s.Marketing Automation & Syste

msBuild, test, and optimize communication journeys using Salesforce Marketing Cloud (SFMC
).To dispatch timely communications to the right segmen
t.Manage audience segmentation, A/B testing, and campaign reportin
g.Ensure seamless integration and automation across customer touchpoint
s.Work closely with data, CRM, and digital teams to enhance personalization and performanc

e.Strategy & Collaborati

onSupport commercial campaigns and product launches through creative and strategic content plannin
g.Partner with cross-functional teams (CX, Marketing, Digital) to ensure message alignment and maximize impac
t.Analyze campaign results and continuously refine communication effectivenes
s.Act as a brand guardian, maintaining consistency in language, tone, and message across all channel

s.
Qualifications & Experie

nceBachelor's degree in Communications, marketing, media, literature or related field (Master's preferre
d).5–8 years of experience in content marketing, copywriting, or digital communicatio
ns.Proven experience with Salesforce Marketing Cloud or other automation platforms (ActiveCampaign, HubSpot, etc
.).Strong understanding of brand guidelines, customer journeys, and digital ecosyste
ms.Excellent command of English; Arabic proficiency is a pl
us.Strong analytical mindset with commercial awarene
ss.Agile, proactive, and solution-oriented with a collaborative approa

ch.
Desired Sk

illsCreative Copywriting & Brand Storytel
lingContent Strategy & SEO Wri
tingCampaign Planning & Marketing Automa
tionData-driven Decision Ma
kingProject Management (Asana, ClickUp, e
tc.)Strong communication, problem-solving, and leadership abili

ties

Content & Marketing Automation Specialist