Information Architecture, Digital Analytics, AI-powered tools for user journey analysis, Experiment analysis, User journey mapping, Digital service guidelines, User behavior analysis, KPI reporting, UX research methodologies, Digital performance measurement, Interaction flow analysis, Usability evaluation techniques, Digital Product Improvement

Data Visualisation, Power Bi, Advanced Excel, Commercial analytics, Marketing Analytics, AI-enabled reporting tools, business reporting, Logistics industry experience, CRM reporting, Forecasting exposure