Job Purpose:

Support the development and execution of brand strategies in a B2B environment by analyzing market trends, customer needs, and competitive landscape to strengthen brand positioning, enhance customer engagement, and contribute to business growth objectives

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Main Duties & Responsibilities:

Support the development and implementation of brand strategies aligned with business objectives, market opportunities, and customer requirements
Conduct market research and analyze customer insights, industry trends, competitor activities, and business performance to identify growth opportunities.
Support the development of B2B customer propositions, value propositions, and marketing communication plans in alignment with target customer segments.
Collaborate with Sales, Product, Commercial, and other cross-functional teams to ensure effective execution of brand initiatives and customer-focused solutions.
Assist in planning and executing marketing campaigns, product launches, customer engagement activities, and brand activation initiatives.
Monitor brand performance indicators, customer feedback, and market changes to recommend improvements and support decision-making.
Support the preparation of marketing materials, presentations, and business proposals for internal and external stakeholders.
Maintain strong relationships with internal stakeholders and external partners to ensure consistent brand communication and protection.
Support the Senior Brand Manager in developing short- and medium-term brand plans and tracking progress against objectives.

Job Requirements:

Bachelor's degree in Business Administration, Marketing, or equivalent.
Minimum 3 years of experience in Brand Management, Marketing, Product Marketing, or related roles, preferably within a B2B business environment.
Strong understanding of market analysis, customer segmentation, and commercial strategy.
Excellent analytical skills with the ability to translate market data into actionable insights.
Strong communication, presentation, and stakeholder management skills.
Ability to collaborate effectively with Sales and cross-functional teams.
Proficiency in preparing marketing plans, reports, and business presentations.

Core Competencies:

Strategic Thinking
Customer & Market Orientation
Analytical Thinking
Business Acumen
Communication & Presentation Skills
Collaboration & Stakeholder Management
Execution Excellence

Assistant Brand Manager