Job Purpose

Lead Zand's corporate and executive social media presence, turning business and communications priorities into compelling, social-first content. This hands-on role combines strategy, executive communications, AI-enabled production and data-led optimisation to build a faster, more effective social media operating model.

Key Responsibilities

Lead Zand's social media strategy, editorial calendar and audience-development agenda across corporate and executive channels.
Translate business priorities, announcements and communications themes into engaging content across posts, video, graphics, carousels and other relevant formats.
Develop differentiated social media positioning and content for the CEO and selected C-suite executives, ensuring a cohesive narrative across all channels.
Own social media KPIs and reporting, including reach, impressions, engagement and follower growth.
Analyse content, creative, audience, spokesperson and distribution performance, using insights to continuously improve the content plan.
Benchmark competitors and leading brands, while monitoring relevant conversations and opportunities.
Test and optimise content formats and distribution tactics to improve channel performance.
Use generative AI across research, ideation, writing, editing, visual development, analysis and content production.
Identify opportunities to automate and improve social media planning, creation, monitoring, analytics and reporting.
Partner with AI and technology teams to define and implement tools that enhance social media effectiveness and efficiency.
Establish streamlined workflows, approval routes, SLAs and pre-approved guardrails with Marketing, Communications, Compliance, Legal and other stakeholders.
Integrate social media with PR, events, partnerships and wider communications activity, converting key moments into social-first content.

Key Skills, Qualifications & Experience

At least 7 years experience in social media, ideally within financial services, fintech, technology or a complex B2B environment. Bachelor's degree required.
Strong understanding of social media platform algorithms, distribution mechanics and audience behaviour.
Demonstrated ability to drive reach, engagement and follower growth through content and channel optimisation.
Excellent English writing and editing skills, with the ability to simplify complex subjects into clear, engaging content.
Strong practical experience using generative AI for research, content creation, visual development, analytics and workflow improvement.
Ability to independently produce high-quality business content and visual assets at pace.
Excellent judgement, creativity, curiosity and ability to operate effectively in a fast-moving environment.

Senior Manager - Social Media