ROLE CONTEXT

Himalaya is a key player within the FMCG personal care segment and has a portfolio of products in Skin Care, Hair Care, Oral Care, Baby Care, operating in over 109 countries globally. Established in 1930, Himalaya promises Happiness through Wellness and is widely regarded as the Herbal Expert in the skincare segment. The Global Headquarter and the Global R&D office of Himalaya are both housed in Dubai, along with the METAP regional hub office. Within this region, Himalaya enjoys Market Leadership position in key categories within GCC markets, including KSA and UAE. Beyond GCC, our critical markets are South Africa, Turkey and Pakistan. We also have strong business presence in the LEVANT region and North Africa markets like Egypt and Morocco.

The current position is for the role of Assistant Brand Manager for the face care category of Himalaya - the largest category for the brand, both in terms of topline and bottomline. Market scope includes GCC, rest of Middle East, North Africa and Pakistan. The incumbent will be report to the Category Marketing Manager and work along with the face care Brand Manager across all brand marketing activities to deliver the topline and managing the category spends for the entire region.

ROLE PURPOSE

As an ABM for Himalaya face care category, the person will be responsible for delivering growth and share gains in the most critical category for the company. The focus will be on optimizing Marketing ROI and developing/ leveraging the NPD pipeline to deliver profitable business growth. The ABM will work closely with the face care brand team in planning and implementing all brand strategies for the category across all key markets.

Role Responsibilities

Support the category manager in defining the strategic direction for the face care category across focus markets. Data-based decision making to drive profitable category growths
Offtake Analysis (Nielsen, E-POS data)
IMS Analysis
Category P&Ls
Be the anchor in cross-agency (creative, digital, PR) interactions for effective 360-degree communication development on assigned categories
Work closely with the category manager on end-to-end rollout of the assigned category NPDs (Consumer Research, Product innovation brief development, Interaction with innovations team, 360 campaign and in market roll-out)
Market Intelligence and overseeing implementation/ execution of Marketing activations in line with category and brand strategies
Consumer Research coupled with internal & external data analysis to generate relevant hypothesis and action plans
Regularly interact with the sales, supply chain, Finance, Regulatory, R&D to ensure delivery of category objectives for existing business and NPDs
Ensuring artwork development, compliance and delivery for existing products/ NPDs as per regulatory norms
Independent ownership of marketing campaign deployment in large media markets, beyond GCC - agency handling, comms development (media and in-store), Influencer campaign management

Skills/Knowledge

Analysis & Interpretation of Data (highly desired), Excellent MS Excel skills
Consumer Marketing and Brand Management experience, basic understanding of brand P&Ls
Working on New Product Launches from Product Brief to Launch
Sound understanding of sales channels (modern trade, general trade, e-commerce), sales systems and processes
Basic understanding of trade and shopper marketing principles
Understanding and Experience in brand communication development - from brief to creative feedback to final asset delivery
Experience in handling external stakeholders - creative agency, media agency, POSM vendors etc
Prior experience preferred in usage of AI tools for marketing research and/or content development

COMPETENCIES FOR THE ROLE

Customer Focus
Business Process/System Focus
Planning and Execution Excellence
Team Work and Collaboration
Driving Innovation

KEY ATTRIBUTES

Self-Starter. Strong Sense of Ownership
Team Orientation. Working with multiple functions & agencies to achieve results.
Good Interpersonal & Communication skills
Self-Belief & confidence to challenge status quo and voice opinions

Qualification & Experience

A post-graduation degree in Business/Marketing from a good institute
Minimum 3-4 years of Brand Management experience in reputed FMCG companies.
Exposure to New Product Launches, Media Planning and Market Research
Experience in Skin Care/ personal care products preferred but not mandatory. Exposure to MENA preferred but not mandatory
Fluent in English. Arabic is a plus.