Position Overview

The Key Account Manager - Events & Expo is responsible for managing and developing long-term relationships with high-value clients in the events, exhibitions, trade shows, conferences, and corporate activation sectors

Key Responsibilities

Client Relationship Management
Serve as the primary point of contact for key clients
Build strong client relationships and ensure satisfaction
Conduct meetings, presentations, and follow-ups
Understand client objectives and deliver solutions
Business Development & Revenue Growth
Identify new business opportunities in events & expo
Prepare proposals and commercial offers
Achieve revenue targets
Provide forecasts and market insights
Project Coordination & Execution
Coordinate with production, design, operations, and logistics teams
Monitor timelines, budgets, and deliverables
Attend site visits and event days
Ensure all approvals and documentation are completed
Key Account Growth & Strategy
Develop account plans to expand portfolio
Conduct market and competitor analysis
Support marketing and networking activities
Contract & Financial Management
Negotiate pricing and payment terms
Ensure timely invoicing and collection
Coordinate financials with finance department
Reporting & Documentation
Maintain CRM/ERP records
Prepare weekly reports and visit logs
Document client feedback and improvements

Requirements

Bachelor's degree in Business, Marketing, or Events
3-7 years of experience in events/exhibitions
Strong understanding of event production and operations
Excellent negotiation and communication skills
Ability to manage multiple projects
Proficient in MS Office and CRM systems
Key Skills & Competencies
Client Management
Sales & Negotiation
Project Coordination
Strategic Account Development
Time Management
Problem Solving
Communication & Presentation

Work Conditions

Office-based with client meetings and site visits
Available during event build-up and dismantling
Flexible hours during peak periods

KPIs

Monthly revenue
Client retention
New accounts
Project satisfaction score
Profitability
Payment collection timeline
Proposal accuracy

Key Account Manager- Events & Expo