Job Title: Performance Marketing Manager

About the Education Platform We are a specialized education platform dedicated to empowering the next generation of interior design professionals. We provide high-quality courses and resources that bridge the gap between creative passion and industry expertise. We are currently seeking a data-driven Performance Marketing Manager to scale our digital presence and accelerate student enrollments.

The Role We are looking for a strategic Performance Marketing Manager to lead our paid acquisition efforts. In this role, you will be responsible for designing, executing, and optimizing multi-channel campaigns to drive lead generation and course sales. You will manage ad budgets, analyze performance metrics, and collaborate with the creative team to ensure high-converting user journeys for prospective students.

Key Responsibilities:

Manage and scale paid advertising campaigns across Meta (Facebook/Instagram), Google Search, YouTube, and TikTok to drive course enrollments.
Monitor and optimize core performance marketing metrics, primarily Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and overall conversion rates.
Conduct continuous A/B testing on ad creatives, copywriting, audience targeting, and landing pages to maximize campaign efficiency.
Oversee budget allocation across all paid channels, ensuring optimal spend pacing and maximum ROI.
Implement and manage tracking tools, conversion APIs, and pixels to ensure accurate data attribution and audience retargeting.
Analyze complex campaign data to extract actionable insights, generating weekly and monthly performance reports for leadership.
Collaborate closely with content creators and graphic designers to develop compelling ad assets tailored to our target audience of aspiring designers and architects.

Requirements:

Proven experience as a Performance Marketing Manager, Media Buyer, or similar role, preferably within the EdTech, online training, or design sectors.
Hands-on expertise in setting up, scaling, and managing high-budget campaigns within Meta Ads Manager and Google Ads.
Strong proficiency in web analytics and tracking tools, including Google Analytics 4 (GA4) and Google Tag Manager.
Deep understanding of conversion rate optimization (CRO) and lead generation funnels.
Highly analytical mindset with the ability to translate raw data into strategic marketing decisions.
Strong English and Arabic communication skills to effectively target the MENA region.

To apply, please submit your resume and a brief overview of your most successful performance marketing campaign directly through LinkedIn.