About Mind | Body | Soul by Frappy

At Mind | Body | Soul, we believe that healthy eating should be joyful, accessible, and inspiring. Our meal plans and dine-in experiences are crafted to nourish not just the body, but the mind and soul too — with flexible, delicious, and results-driven options tailored to every lifestyle. We're passionate about helping people live better, and we're growing fast. Join us on this journey!

Role Overview

We are looking for a creative, strategic, and results-driven Digital Marketing Lead to lead our marketing efforts across our healthy meal plans and dine-in restaurant.

You will be responsible for developing and executing comprehensive marketing strategies that drive brand growth, customer acquisition, and engagement across all digital and offline channels.

Key Responsibilities

Develop and implement a full-funnel marketing strategy aligned with business goals.
Manage social media channels (Snapcnat, Instagram, TikTok, LinkedIn) including content planning, posting, and community engagement.
Plan and execute paid advertising campaigns across Meta, Google, TikTok, and LinkedIn to drive leads and conversions.
Oversee the creation of engaging content including reels, posts, blogs, videos, and ads, maintaining a consistent brand voice.
Launch and optimize email and SMS marketing campaigns for customer engagement and retention.
Lead seasonal and promotional campaigns from ideation to execution across platforms.
Identify and manage partnerships with influencers, creators, and like-minded brands.
Monitor and report on marketing KPIs using tools like Google Analytics, Meta Business Suite.
Stay ahead of digital trends and activate innovative marketing ideas to boost brand visibility.

Qualifications & Skills

5+ years of marketing experience, ideally in food, beverage, health, or wellness sectors.
Proven track record of developing and executing successful end to end marketing campaigns.
Strong expertise in digital marketing, social media management, paid media, and CRM tools.
Exceptional content storytelling and brand-building instincts.
Data-driven mindset with experience in campaign tracking and performance optimization.
Bachelor's degree in Marketing, Communications, Business, or a related field.
Passion for food, wellness, and creating memorable customer experiences.

Why Join Mind | Body | Soul

Be part of a mission-driven brand that truly makes a difference in people's lives.
Competitive salary + commission structure.
Collaborative, energetic, and supportive team culture.
Growth opportunities in a fast-expanding company.