Our client is looking for a UI/UX & CRO Specialist who can combine strong design instincts with a conversion-focused mindset. This person will be responsible for improving websites, landing pages, and user journeys from both a UX and conversion perspective. The ideal candidate can identify where users are experiencing friction, translate those insights into strong design solutions, and develop CRO tests to measure whether those changes actually improve performance. This is a hands-on role for someone who can move from here's the problem → here's the design solution → here's the conversion hypothesis → here's how we test it.

Need to have qualifications:

2+ years UI/UX experience
Strong website design
Strong landing pages
Strong UX principles
Strong visual design
Responsive design experience
Strong Figma skills
Wireframing experience
Prototyping experience
User flow experience
Conversion optimization experience
A/B testing experience
Funnel analysis experience
Analytics experience
Strong visual hierarchy
Strong attention to detail
Excellent English communication
Highly analytical and creative

Nice to have qualifications:

GA4 experience
Google Tag Manager
Hotjar experience
Microsoft Clarity
VWO or Optimizely
E-commerce experience
Landing page builders
HTML/CSS knowledge
Paid traffic experience
AI design tools
AI workflow experience

Responsibilities:

Design and optimize websites and landing pages
Identify UX issues and conversion opportunities
Analyze user journeys and conversion funnels
Create wireframes, prototypes, and high-fidelity designs
Improve navigation, layouts, CTAs, forms, and page structure
Review heatmaps and session recordings to understand user behavior
Use analytics and user behavior data to inform design decisions
Develop CRO hypotheses and testing opportunities
Plan and prioritize A/B tests
Create design variations for testing
Identify friction throughout the customer journey
Review the full funnel and identify areas for improvement
Work with developers to implement design changes
Measure and analyze experiment results
Prioritize opportunities based on impact, confidence, and effort
Continuously identify ways to improve conversion rates
Use AI tools to accelerate research, ideation, design, and CRO workflows

UI/UX & CRO Designer