Performance Marketing Executive

Experience: Minimum 3 years

Employment type: Full-time

About the role

We are looking for a Performance Marketing Executive who can own paid campaigns, turn data into clear recommendations, and communicate confidently with clients. You should be equally comfortable optimizing a campaign, building a dashboard, and presenting results and next steps to stakeholders.

Key responsibilities

Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta Ads, and other relevant channels.
Manage budgets, targeting, bidding, creative tests, and landing page experiments against agreed business goals.
Track performance through GA4 and platform analytics, and work with technical teams to improve conversion tracking and data quality.
Build and maintain clear dashboards using Looker Studio, Power BI, or similar tools. Report on metrics such as leads, conversion rate, cost per acquisition, return on ad spend, and revenue.
Use data and sound analytical judgment to identify trends, explain performance changes, and recommend practical improvements.
Lead regular client calls, present campaign results, explain recommendations, and manage questions and expectations professionally.
Prepare persuasive presentations, performance reviews, and proposals for clients and internal stakeholders.
Use AI tools to support research, reporting, creative ideation, and analysis while checking outputs for accuracy and protecting client data.
Stay current with developments in performance marketing, including AI-powered campaigns, measurement, attribution, and creative testing. Evaluate new features through structured experiments before recommending wider use.

What we're looking for

At least 3 years of hands-on performance marketing experience with direct responsibility for paid campaigns and budgets.
Strong working knowledge of Google Ads and Meta Ads; experience with additional paid channels is an advantage.
Practical experience with GA4, conversion tracking, and data dashboards.
Strong analytical skills and the ability to turn complex campaign data into clear actions.
Excellent client communication and presentation skills, including the confidence to explain results and recommendations to senior stakeholders.
Experience using AI tools productively and responsibly in marketing workflows.
A test-and-learn mindset and a demonstrated ability to keep up with changes in advertising platforms.