Overview
We're hiring a
Affiliate/Influencer Officer to be based in Egypt for our client - one of MENA's leading retail brands. They will manage Link Affiliate & Performance Influencer programs, driving campaigns, vendor relations, and customer engagement. They will also boost sales, footfall, and loyalty through omni-channel marketing excellence.
Responsibilities
Campaign & Account Management
- Set up and maintain Link Affiliates and Performance Influencer programs for Core brands as required, including billing and marketing tracking
- Build and launch campaigns for Non-Core brands as per agreed media plans and within agreed budgets
- Monitor performance and work with partners to achieve or exceed customer, marketing and commercial KPIs
- Manage Link Affiliate & Performance Influencer spend to agreed budget and assist with month-end accounting and validation process.
Partner Management
- Support the management of agency, affiliate and creator relationships to grow and improve the Alshaya Link Affiliate and Performance Influencers program.
- Support day-to-day engagement with individual Link Affiliate and Performance Influencers, to help create briefs, plan campaigns and produce content.
Reporting & Analysis
- Build and share in-flight campaign reporting for Non-Core brands
- Perform ad-hoc analysis as required eg. creative asset performance
- Help to create post campaign reviews to Non-Core brand stakeholders
People
- Work closely with and support other members of the Affiliates/Influencers team within and across divisional squads
Expertise
- Maintain a good level of knowledge in your field of expertise and be aware of key industry innovations
- Look for new opportunities and make suggestions as to how things can be improved
Qualifications
- Relevant marketing degree or professional qualification
- At least 1 years working with Link Affiliates and Paid Influencers, directly managing accounts to achieve a variety of marketing and commercial objectives
- Experience interpreting and leveraging a variety of KPIs, attribution metrics and models to understand and optimise account performance
- Fashion, home furnishing and beauty experience
- Experience of MENA markets
