Job Summary
The Area Sales Supervisor is responsible for overseeing and driving sales performance within assigned modern trade accounts. This role ensures effective execution of sales plans, strong in-store presence, excellent customer relationships, and achievement of sales targets. The supervisor leads a team of merchandisers or sales representatives and works closely with key accounts to maximize market share and visibility.
Key Responsibilities
Sales & Target Achievement
- Achieve monthly and quarterly sales volume, value, and distribution targets for assigned modern trade channels.
- Monitor sell-in and sell-out performance and implement corrective actions when needed.
- Identify new business opportunities to grow revenue within the region.
Account Management
- Maintain strong relationships with store managers, category buyers, and modern trade partners.
- Negotiate shelf space, displays, and promotional visibility to maximize brand exposure.
- Ensure timely execution of trade agreements, promotions, and activations.
In-Store Execution
- Ensure planogram implementation, pricing accuracy, and availability of products across all outlets.
- Conduct regular market visits to audit store performance and competitor activity.
- Improve on-shelf visibility through displays, and merchandising standards.
Team Leadership
- Supervise, train, and motivate a team of merchandisers or sales promoters.
- Create work schedules, route plans, and performance trackers.
- Conduct regular coaching sessions and performance evaluations.
Reporting & Analysis
- Prepare weekly and monthly sales reports, including insights on performance, challenges, and opportunities.
- Analyze sales data to identify trends and develop action plans.
- Monitor inventory levels, returns, and stock movements to avoid out-of-stock or overstock situations.
Qualifications & Requirements
- Bachelor's degree in business, marketing, or related field.
- 24 years of sales experience in FMCG or retail; experience in modern trade is a strong advantage.
- Excellent negotiation and relationship-building skills.
- Strong analytical ability and proficiency in MS Excel/PowerPoint.
- Ability to lead and motivate field teams.
- Willingness to travel within the assigned area.
- Preferably Arabic speaking
