About the Role
The Area Visual Merchandiser is responsible for developing visually compelling, brand-aligned store displays across multiple locations, ensuring products are presented to maximize sales and enhance customer experience. This role ensures adherence to visual merchandising guidelines, seasonal directives, and brand standards throughout the assigned area.
Key Responsibilities
1. Visual Merchandising Implementation
- Design and execute in-store visual merchandising displays that reflect brand standards and corporate guidelines.
- Partner with store managers and sales teams to plan and implement displays for seasonal launches, promotions, and new product arrivals.
- Ensure optimal product visibility and presentation to drive customer engagement and sales.
2. Brand Consistency
- Maintain visual consistency across all stores within the designated area.
- Implement updates to in-store displays based on brand guidelines and store-specific requirements.
3. Store Visits & Merchandising Audits
- Conduct regular store visits to evaluate display effectiveness and ensure compliance with visual standards.
- Inspect and maintain the quality of displays and fixtures, making adjustments when needed.
- Provide feedback and hands-on support to store teams to uphold visual standards.
4. Training & Development
- Train store staff on visual merchandising principles, display execution, and best practices.
- Mentor team members on layout planning, product placement, and space optimization.
5. Collaboration with Sales & Marketing
- Work closely with sales, marketing, and retail teams to support promotions and in-store campaigns.
- Align displays with marketing initiatives, seasonal themes, and brand activations.
6. Inventory & Display Materials Management
- Oversee the maintenance and organization of visual merchandising tools, props, and display materials.
- Ensure timely replenishment and availability of all visual elements required for new setups.
7. Sales & Customer Impact Analysis
- Analyze sales performance, customer behavior, and traffic data to assess VM effectiveness.
- Make data-driven adjustments to displays and product placements to enhance customer engagement and conversion.
8. Reporting
- Provide regular reports to the Visual Merchandising Manager on display execution, store conditions, and performance insights.
- Document all VM updates, maintaining organized records of past and current layouts.
Skills & Competencies
- Exceptional creativity with a strong eye for detail and design.
- Excellent communication and interpersonal skills to collaborate with cross-functional teams.
- Strong analytical ability to interpret sales data and customer insights.
- Highly organized, with the ability to manage multiple projects in a fast-paced environment.
- Proficiency in VM tools and software (Adobe Creative Suite, AutoCAD, etc.) is an advantage.
- Fast-paced, dynamic retail setting.
- Flexibility to work long hours, weekends, and holidays during peak seasons.
Qualification & Experience
- Bachelor's degree in Visual Merchandising, Fashion Design, Marketing, or related fields (preferred).
- Proven experience as a Visual Merchandiser in a retail environment (minimum 3 -5 years).
- Minimum of 2 yrs of experience in a VM supervisory or multi-store coordination role is required.
- Strong understanding of retail trends, design principles, and space planning.
